There is a 5K option, in where you can elect to expense for each category not more than 5K of what would normally be considered an amortization type of expense, as long as the cost expended was less than 50K.
Equipment and so forth aren't amortized, they are depreciated, and there one can elect to depreciate via a sec 179 (which literally means to expense a capital expenditure that will still show up on a balance sheet, something normal expenses don't do) to the tune of $250,000.
More about Business Start Up Cost and Orgarnizational Cost 5K option:
A taxpayer can deduct up to $5,000 of start-up and $5,000 of organizational expenditures in the tax year in which the trade or business begins. Each $5,000, however, is reduced (but not below zero) by the amount by which the cumulative cost of start-up or organizational expenditures exceeds $50,000. Start-up and organizational expenditures not deductible in the year in which the trade or business begins are amortized over a 15-year period consistent with the amortization period for Sec. 197 intangibles.
A separate election statement is no longer required to elect to deduct up to $5,000 of business start-up and organizational costs paid or incurred after September 8, 2008.
http://www.another71.com/cpa-exam-forum/topic/organizational-expenditures-and-start-up-costsCheck regs for more info on amortization and what is allowed.
http://www.irs.gov/publications/p535/ch08.html#en_US_publink1000158840