The "NCAA Corporate Champions"

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http://www.ncaa.org/wps/portal/ncaahome?WCM_GLOBAL_CONTEXT=/ncaa/NCAA/About The NCAA/Corporate Relationships/Corporate Alliances/partners.html

Corporate Champion and Corporate Partner Program
The NCAA Corporate Champion and Corporate Partner Program, first introduced in 1984, is dedicated to excellence and committed to developing marketing and promotional activities surrounding NCAA championships. Some of America' s top corporations comprise the program and emphasize the role of athletics and academics in our society by supporting NCAA youth programs, student-athlete awards and honors, and scholarship initiatives. Beginning in 2002-03, the program was restructured to consist of two levels -- Corporate Champions and Corporate Partners. Overall, the NCAA is privileged to work with these outstanding corporate citizens that provide their commitment of dollars, personnel and expertise to benefit intercollegiate athletics.



http://www.ncaa.org/wps/portal/ncaahome?WCM_GLOBAL_CONTEXT=/wps/wcm/connect/ncaa/NCAA/About%20The%20NCAA/Corporate%20Relationships/Corporate%20Alliances/Program.html