What America used to make: Ads in Time magazine from 1964

[Newsjock]

I was thumbing through the December 4, 1964, issue of Time magazine. Not only was I struck my how much larger the magazine was back then (120 pages), I was also amazed at the diversity of products advertised in its pages -- many of which have long since moved elsewhere in the world or disappeared completely.

Of those 120 pages, 52 of them are occupied by full-page or double-page ads. Here is a list of the full-page advertisers in the December 4, 1964, issue of Time, in order of appearance. I didn't include anything that was less than a full page.

Polaroid Color Pack Camera
National Car Rental
Chanel No. 5
American Express Sign & Fly
Kelly Girl
General Electric entertainment appliances
Prince Gardner wallets
Botany 500 men's suits
Hertz Rent A Car
Cadillac 1965 models
Pinch whisky
Sheaffer pens
Westinghouse electric stairways
Mercury 1965 station wagon
Bell System long distance
Pontiac Tempest 1965
TWA
Eastman Kodak sound recording tape
Chivas Regal
GTE products (2 pages)
Jeep Wagoneer 1965
American Tobacco Co.: Antonio y Cleopatra cigars
Old Grand Dad bourbon
IBM Selectric
United Air Lines gift certificates
Accutron watches
Royal typewriters
Foundation for Commercial Banks
Beechcraft
American Tourister luggage
Westinghouse home electronics (2 pages)
Libbey Owens Ford (LOF) glass products
Lockheed Missiles & Space Co.
Bell & Howell movie camera
United Aircraft
Clark Equipment construction equipment ("You'll wonder where the stoplights went")
Great Northern Railway
ITT pneumatic tube systems
North American Aviation (integrated circuits)
Smith-Corona typewriters
Continental Insurance Cos.
Consolidated Papers Inc.
Canadian Club whisky
United States Steel ("World's largest stainless steel forgings to contain nuclear energy...")
CBS Radio Network: Arthur Godfrey, Lucille Ball
Union Pacific Railroad
Portland Cement Association ("Interstate Highway Program reaches halfway mark")
Thompson Ramo Wooldridge (TRW) Inc.
Early Times bourbon
Lark cigarettes

[Duer 157099]

1. Sterling Cooper would be so proud of you

for noticing!

:thumbsup:

[SPedigrees]

2. I miss that era, and I miss TIME.

I can imagine the lovely full color spreads of President Obama and his family they would run if they were still in publication.

[cali]

3. lol. yeah, like President Obama could ever have been elected in that

stinking era.

[truedelphi]

18. Yeah, but even you might have to admit there has been this huge trade off

There are more civil rights for people of color. And more civil rights for women.

But it is hard for anyone to find a job if they don't have one. And it is hard to save because we are taxed to death when we do work. While the nation's banksters and insurance executives, oil companies, and MIC run us into the ground, we have a political system that now allows people of color and women to apply. As long as the applicants don't care about people, and do the bidding of the Corporate Elite.

[tmyers09]

4. They don't make Time magazine anymore?

[SPedigrees]

20. That's what I get for posting on 3 hrs sleep. It is LIFE magazine I remember...and miss

and wish was in publication now.

[tonysam]

5. Time still IS in publication

Perhaps you are thinking of the old Life magazine or Look.

[HereSince1628]

6. Life? nt

[saracat]

15. It was LIFE and there are more important things than biopics of the First Family. We used to

manufacture things in this country and we used to have jobs. That is what is important.

[Echo In Light]

7. Now about the only thing manufactured in the US is consent

[madrchsod]

17. +1

[eppur_se_muova]

23. and its flip side, outrage. nt

[msongs]

8. now we get cheap garbage/trash from China that lasts 10 minutes nt

[Name removed]

10. Deleted message

Message removed by moderator. Click here to review the message board rules.

[ShrimpScampi]

9. I remember some of those.

Although we still manufacture things here, like outrage, ignorance and greed.

[earth mom]

11. Don't forget the raw materials like textiles etc. that are now made in China.

:argh:

[localroger]

12. I was born in 1964

I do, however, remember when Playboy was thick like that, over 300 pages and laden with actual articles that would really make the thing worth poring over after you'd had your fill of the centerfolds.

Yeah, that was in the 1970's... So what?

[yowzayowzayowza]

13. Life '36-72 online with ads

http://books.google.com/books?id=N0EEAAAAMBAJ&source=gbs_all_issues_r&cad=1

Interesting comparison of ads across time. Spent a ridiculous amount of time thumbing thru those a while back.

[SPedigrees]

21. Wow, thank you for posting this.

I expect to spend weeks leafing through the issues published in my younger years.

[POAS]

14. Zenith, Curtis Mathis and RCA TVs n/t

[madrchsod]

16. sad is`t it....i bought a real 1960`s toaster made in missouri...

at a local charity shop....


just think of all the people that worked there and what happened to them when the plant closed....

[WCGreen]

19. They were toast....

[Kablooie]

22. Speak Lark.

There's an obscure advertising phrase for you.