The Glenn Beck Advertiser Boycott Must Be Working
Filed under: Art/Culture, Big Media, General, Wankery — Mark @ 11:47 am
The way you can tell if a protest is effective is when the target of the action can’t stop complaining about it. For two days in a row, Glenn Beck has devoted valuable airtime to castigating the proponents of an advertiser boycott that began last year in response to Beck calling President Obama a racist with “a deep-seated hatred of white people.”
For Beck to divert so much time from fabricating paranoid conspiracy theories to fabricating smears on his perceived enemies is revealing. His anxiety could not be more apparent, even as he pretends that the efforts directed against him are making him happy: “The fact is, I haven’t felt this good and positive in a long time. Why? Because the boycott attempts are the most transparent AstroTurf attacks I have ever seen or ever heard of.”
Ever? The truth is that the boycotts were initiated by a very small group that most people (including me) had never heard of. Color of Change began the effort with a small email list and a campaign to communicate with Beck’s advertisers.
This shoestring effort produced surprising results, getting more than 100 advertisers to refuse to permit their commercials on Beck’s show. {Note: StopBeck later joined the effort further enhancing its effectiveness}
more...
http://www.newscorpse.com/ncWP/?p=1613**************************************************
Glenn Beck's ratings: Not as meteoric as people think
by Jed Lewison
Thu Apr 08, 2010 at 12:46:04 PM PDT
Yesterday, for some reason or another, I was curious to see how Glenn Beck had been doing in the ratings department...so I collected the ratings for each and every one of his TV broadcasts since the premiere of his show on Fox in January, 2009.
Next, I calculated the average audience size for each week that the show has been on the air, and put the numbers into a chart. (To be fair and balanced, I excluded the weeks of the Thanksgiving, Christmas, and New Year's holidays, each of which artificially depressed Beck's numbers.)
The chart revealed something of a surprise: since Glenn Beck's ratings peak during the week ending January 22 (the week of Beck's special "Revolutionary Holocaust: Live free or die" broadcast), Beck's ratings have been on a steep slide, dropping nearly 50%.more...
http://www.dailykos.com/storyonly/2010/4/8/855357/-Glenn-Becks-ratings:-Not-as-meteoric-as-people-think