Adobe evangelist tells Apple: 'Go screw yourself'

[Amerigo Vespucci]

Adobe evangelist tells Apple: 'Go screw yourself'

http://www.macworld.com/article/150537/2010/04/adobe_apple.html

Posted on Apr 10, 2010 12:26 pm by Joab Jackson, IDG News Service

Category | Smartphones

Responding to a change in the licensing terms for developers building applications for version 4.0 of the iPhone, a technology evangelist for Adobe Systems has told Apple to go perform an anatomically impossible act.

“Go screw yourself Apple,” wrote Lee Brimelow, an Adobe platform evangelist, on his personal Web site, The Flash Blog.

The post is the latest volley in an escalating war between Apple and Adobe. This week, Apple changed the licensing language for its iPhone SDK (software development kit) in such a way that developers may not submit programs to Apple that use cross-platform compilers (or compilers that would allow them to write a program once and have it run on either the iPhone, Android or any other platform with no changes).

As it happens, Adobe plans to introduce just such a cross-platform compiler with version 5 of its Creative Suite content creation package, due out on Monday.

Observers have pointed out that Apple’s decision will affect not just Adobe, but any other makers of cross-platform compilers. But the move comes after Apple has banned Adobe’s Flash Player from its iPhones and iPads, with Steve Jobs instructing Web developers to use HTML5 instead.

In a filing with the U.S. Securities and Exchange Commission Friday, Adobe identified Apple’s refusal to allow Flash on its devices as a “risk factor” for its business that could steer users toward “alternative technologies.”

[Initech]

1. Wow. If Apple loses Adobe, they're fucked.

[aquart]

3. Why isn't it the other way around?

[Cronus Protagonist]

5. That horse left the stable when Adobe started developing for the Windows platform

And Jobs is an asshole of the largest dimension anyway.

[Hong Kong Cavalier]

10. Adobe's not going to do that to Apple.

In the blog, he posted this: "Many of Adobe’s supporters have mentioned that we should discontinue the Creative Suite products on OS X as a form of retaliation. Again, this is something that Adobe would never consider in a million years. We are not looking to abuse our loyal users and make them pawns for the sake of trying to hurt another company. What is clear is that Apple most definitely would do that sort of thing as is evidenced by their recent behavior."

(Emphasis mine)

[Hong Kong Cavalier]

2. *pulls up a chair*

:popcorn:

[Rick Myers]

4. Has Apple explained why they didn't put Flash in the iPad???

Seems were dumb...

[Cronus Protagonist]

6. Deliberate intention to create an upsell to new products

Buy yourself the first round of an Apple product, and you're getting screwed. The second round adds a few things that should have been in from the get-go, but it isn't until they sell the third round that you start to get a decent piece of hardware. They've been doing this since their inception and see no need to change their financially successful model as long as there is a long line of people waiting at their doors for the next best white thing with few buttons.

[tridim]

7. Wow, so that means no youtube?

And pretty much all other video on the web?

Pretty solid fail there Apple.

[Robb]

9. Youtube has MP4 content, perfect for Apple.

Same deal as the iPhones.

[Amerigo Vespucci]

8. Newsweek addresses that in this article:

Posted Thursday, April 08, 2010 3:49 PM

How Important Are Apple's Updates to the iPhone and iPad? Very.

Daniel Lyons

http://blog.newsweek.com/blogs/techtonicshifts/archive/2010/04/08/apple-s-modus-operandi.aspx

In other news: Apple still has no intention to support Adobe Flash. No explanation why. Perhaps none is needed, because think about it: when Apple blocks Flash-based sites like Hulu, users get “incentivized” (as Tony Soprano might say) to buy content instead from Apple’s iTunes store. You got a problem with that?

Another reason for Apple to hate Flash is that Flash lets developers build games and other apps that run in a browser. Therefore those developers could sidestep the App Store, which would deprive Apple of the chance to take 30 percent of the money people spend buying the app itself and then 40 percent of any advertising revenue that gets generated when people are using the app.

See, Apple is all about keeping things simple. And it is much more simple if Apple controls everything and makes all the money.

I’m a huge fan of Apple products. I have a house full of them, including a brand-new iPad. But more and more, this company scares me.

[PFunk]

11. Good points made but this is the reason why I call myself a mac and NOT apple devotie

While I still strongly prefer the mac and the mac operating system apple itself have been making some very boneheaded hyper-corporate actions for years now. This is definitively NOT the apple of the past.

[Electric Monk]

12. As a long time fan of both Apple and Adobe, this thread makes me sad

:cry:

[Toucano]

13. Rough licensing terms on Apple's part, but Adobe Flash is rotten

and can be easily replaced by something better.

They're both pigs at the trough.