Ford Emerges With a Vengeance

[boomerbust]

Source: msn.com

In the first quarter of 2010, Ford Motor Company (F) boasted profits of $0.46 per share, beating analyst expectations and further supporting the notion that the Dearborn, Michigan, company has emerged from the global financial meltdown with a vengeance.

The largest US-based automaker has gained nearly 155% over the last year, closing at $13.58 on Thursday, driven primarily by strong sales, improved operations, and higher profits in its financial-services arm.

Ford witnessed revenue growth in nearly all regions that it operates in, attributable to favorable net pricing, higher volume, and mix. In North America, revenues rose by 21%, generating profits of $1.2 billion. Another factor that likely aided in boosting revenues was Ford’s focus on new vehicles that are fuel-efficient and innovative.

A similar trend was seen south of the border as revenues rose 43%; in Asia and Africa where revenues rose 33%; and in Europe were revenues expanded to $7.7 billion -- a jump of 33%. Additionally, Ford implemented measures that increased efficiency and lower material costs which helped boost profitability in these regions. Combined, these regions boasted $333 billion in profits.



Read more: http://news.moneycentral.msn.com/ticker/article.aspx?Feed=MY&Date=20100430&ID=11467742&Symbol=F

[Kokonoe]

1. Favorable net pricing is a good thing.

It means favorable accounting, and hopefully will lead to better cars.