BP taking a hit in the social media

[IndianaJoe]

<http://www.thestarphoenix.com/health/Social+media+spreads+spill+disaster/2974724/story.html>


"The @BP_America account has a total of 52 tweets, one per week, since its inception in April 2009. Not one of those tweets has an @ symbol in it, meaning they have replied to no one, ever. Apparently BP's idea of social is pure monologue broadcast. Consistent with that approach is the fact they follow only one other account.

From a PR perspective, what is more damaging is BP has a paltry 1,842 followers. In contrast, @Greenpeace has more than 40,000."

[dixiegrrrrl]

1. WE can tweet BP, tho, ...right??????

:evilgrin:

[IndianaJoe]

2. @BP_America n/t

I just visited. The rage in the Tweets there is heartening.