I'll concede that I got this article from a thread at a (ahem) non Dem-friendly site, linked via a post here on DU. The article is, I think, interesting because even though it's from the GOP "team" perspective, some of the analysis is pretty spot on, and it's interesting to see how some of their strategists see the race shaping up.
Of course all the posters at the other site decried the article as BS.
http://www.americanthinker.com/2007/05/fred_thompson_and_the_gops_sou.html May 04, 2007
Fred Thompson and the GOP's Southern Problem
By Richard Baehr
...
I think Thompson is by far the least likely of the 4 major GOP candidates to be elected if nominated, assuming he decides to run. This is due to one principal factor; his Southern roots. This is also one of several reasons why Newt Gingrich is almost certainly unelectable were he to be nominated.
This may not be fair, but it is the reality of the 2008 race. The Democrats have had success in their multiyear campaign to identify the GOP as largely a Southern regional party, and a bigoted one at that. You may not like it, but pretending that the problem doesn't exist is foolish.
...
But the 2006 elections demonstrated real weakness for the GOP in the Midwest- particularly in Ohio, Iowa, Minnesota, Missouri, and even reliably Republican Indiana. There was bad news in the West, too: in Montana, Colorado, and Arizona. There was a near total collapse for the Party in the Northeast: Pennsylvania, New York, Connecticut, New Hampshire most prominently. Only in the South did the Republicans pretty much hold their own - losing seats in Texas and Florida due to specific scandals (Delay and Foley), a Senate seat in Virginia due to a terrible mistake-prone campaign by George Allen, and just a few isolated House races elsewhere.
The GOP's primary problems in the 2008 cycle will be Iraq, and the memory of George Bush. The more closely a candidate is associated with Bush and the Iraq war, the more trouble he will have getting elected next November. But compounding those factors is that anyone who sounds like Bush - meaning a Southerner - will also be a damaged candidate. Fred Thompson sounds like George Bush to too many non-Southerners. Elites, and many secular Americans not from the South, still have a distinct if inaccurate and superficial view of most Southerners - Bible belt Christians, homophobes, narrow minded racial bigots, a bit dim witted. These stereotypes, always bigoted and unfair, should have disappeared decades ago, as the South was flooded with people from outside the region. (This mass movement of people has also occurred in the West, Southwest and Mountain states). The South has become more like America, as the country has become more homogenized in general. But defining people by their voting patterns, the South is still different.
...
On Edit: The 4 paragraph excerpt is perhaps too brief a snippet of the article, the basic point the author is making is that the "solid GOP South", just as real and "solid" now as in 2000 and 2004, is more of a liability than an asset going into 2008 and beyond, because it's polarizing, and the GOP has been pretty much driven out of the Northeast, is getting driven out of the West, and out of some previous Midwest strongholds like Ohio, and perceived alignment of a candidate like Thompson with the wingnut South and all it's come to stand for in the last decade or two will further drive away voters in those NON-Southern states.
I disagree with his contention that it's the Democrats who've painted the GOP Southerners as bigoted and provincial. The GOP, Bush, and Rove have embraced and promoted those aspects of their Southern base. They've taken their sweet, narrow, electoral victories from it, now they must taste the bitter.