Try Googling on that word. Combine pluto for wealth and economy and you’ve got
Plutonomy: an economy driven by the spending patterns of the very rich (upper 1 % of the population), extremely rich (upper 0.1%) and the “mega-rich” (upper 0.01%).
I first read the word in Naomi Klein's book:
The Shock Doctrine: The Rise of Disaster Capitalism. The word actually came from a 2005 paper by Ajay Kapur, an analyst for Citigroup. His thesis is that, economies in ‘advanced economies’ like the U.S., U.K. and Canada are being driven by consumption by the rich and mega rich. Actually, many of the developing countries are becoming plutonomies; India, for a while, had the highest number of billionaires in Asia; at the same time it slipped to number 150 on the United Nations Habitability Index.
In a plutonomy there is no such thing as an 'average consumer.' There's the very rich and the rest of us. One example of plutonomy spending, would be the Rolls-Royce Drophead Coupe. Rolls-Royce is making a major pitch at the plutonomy market. According to a BBC article, Rolls-Royce owners:
- Also own 3 to 5 properties, including:
- One or two outside their own countries.
- They own 7 or 8 cars
- 14% of them own a private jet
- 7% of them own a yacht
Some investment funds are offering a
plutonomy basket of stocks aimed at corporations which serve the consumption 'needs' of the ultra-rich.
How'd we get into this mess? Google up some Kevin Phillips articles on the way the U.S. economy has moved from making things to
financialization, playing games with money. The increase in wealth for the very rich in recent years has come from "speculation on equity markets, real estate and commodity trading, rather than from technical innovations, investments in job-creating industries or social services.” In other words, they're not really contributing very much to the real wealth of the United States. So much for 'the deserving rich.'