LifeLock CEO’s Identity Stolen 13 Times

[Newsjock]

Source: Wired

Apparently, when you publish your Social Security number prominently on your website and billboards, people take it as an invitation to steal your identity.

LifeLock CEO Todd Davis, whose number is displayed in the company’s ubiquitous advertisements, has by now learned that lesson. He’s been a victim of identity theft at least 13 times, according to the Phoenix New Times.

That’s 12 more times than has previously been known.

... The company was fined $12 million in March by the Federal Trade Commission for deceptive advertising.

Lifelock promised in ads that its $10 monthly service would protect consumers from identity theft. The company also offered a $1 million guarantee to compensate customers for losses incurred if they became a victim after signing up for the service. The FTC called the claims bogus and accused LifeLock of operating a scam.

Read more: http://www.wired.com/threatlevel/2010/05/lifelock-identity-theft

[onehandle]

1. I knew that was a scam. Services like that usually are. nt

[Liberal In Texas]

2. LMAO

:rofl:

[nilram]

8. +1

[jberryhill]

3. Epic Fail /nt

[jgraz]

4. AHAHAHAHAH

That's hilarious. :rofl:

[Canuckistanian]

5. And his credibility long before that

The first time it happened, it made news. I don't think anyone cared after that.

Besides, people found out that what he was doing was so simple, they could do it themselves.

[Arkana]

6. Ahahahahaha.

The irony is delicious.

[Bobcat]

7. Huckster

Huckabee routinely touts this advertiser on his radio spot.

[Occulus]

9. Well, his followers *deserve* that level of safety.

:D

[AnArmyVeteran]

10. Face it, not one TV ad is true. Not one product lives up to its touted expectations...

Everything is over hyped. And when it is, everyone should return whatever they buy and get their money back. It's not that I can't be satisfied, it's that nothing advertised is 100 percent true. If ADs were true people would be so high from all of the beauty, taste or use of their products they wouldn't use drugs. But of course, marketing is just another word for conning people and selling less product for more and more money. A can of anything used to be 16 oz, but now they are down to 12, 10 and 9.25 or less. It's ridiculous. One day you're going to buy an empty container that cost $1,000! Oh yeah, when you buy frozen anything, like chicken, you pay 18% higher than you think you're paying because they spray it down with water and then sell it by weight, charging you for the frozen water. Scams, scams everywhere. Ahhh, 'capitalism'...