Google, the search engine giant, has banned CougarLife.com, a website promoting relationships between older women and younger men, from advertising on its "family friendly" pages, while taking no such action against websites that offer to match young women with "sugar daddies," such as DateAMillionaire.com.
Demi Moore and Ashton Kutcher made the May-December romance so mainstream that we now have a prime-time television show, "Cougar Town," on the topic. Even Demi's ex, tough guy Bruce Willis, is cool enough with it to show up at family gatherings.
But CougarLife.com, which isn't particularly salacious compared with other dating websites, is banned from having its ads appear on more than 6,700 websites, including My Space and YouTube, because it was deemed "nonfamily."
This news first appeared in The New York Times, which scoffed: "So cougars and cubs are out, but sugar daddies and sugar babies are in," and pointed out that ads for a website that offers a chance to "date a hot cheating wife" are still appearing on PG-rated sites.
There is so much that is infuriating about this that it is hard to know where to begin. I am thinking that the Google founders, wonderboys Larry Page and Sergey Brin, were so creeped out by the idea of someone their mothers' ages dating some surfer dude that they freaked and banned anything "cougar."
"It's just wrong all around," CougarLife founder Claudia Opdenkelder told the Times. "It's age and gender discrimination. It's just about older, successful, independent, strong women who enjoy someone that's younger."
http://www.baltimoresun.com/entertainment/bs-gl-reimer-column-0520-20100519,0,7342247.column