'What can brown do for you' is gone, in favor of [I shit you not] "We (heart) Logistics."

[CurtEastPoint]

Dear me. UPS paid GOOD MONEY to some buffoons at Olgivie Mather advertising to come up with THIS?

I smell New Coke.

If most Americans watch Fox news and love Palin, do you think they will have the SLIGHTEST idea what LOGISTICS means?

Another one in the annals (anals!) of corporate fuckups.

[JerseygirlCT]

1. Really bad

They were on the right track with the old one - focus on the customer's needs, not how super you think you are.

The new one is like inside-speak. Guess they think it will appeal to the person in a large corp who speaks logistics... that leaves out a great many potential customers.

[JuniperLea]

2. It's one of the freedoms we've lost...

That was in our Constitution also too before the radical brown folk took over in the guise of an election and we won't forget 9/11 and all you guys when we get out and vote...

Huh?

[Ineeda]

3. I miss the "Brown Knows" campaign....

LOL -- 'brown nose'! I thought someone was very clever and they got away with it for a while.

[Uncle Joe]

4. Well the new slogan is better than their second choice.

"We heart attack."

Thanks for the thread, CurtEastPoint.

[damntexdem]

5. Hey, I heart logistic regression: very useful for the research I do.

;-)

And as a slogan, this one does appear to be a regression from the former one. ;-)

[Karenina]

6. They may be courting their robust Yurpeen market

where EVERYONE knows what LOGISTICS means. :rofl:

[CurtEastPoint]

7. This is why I love DU! Every one of the replies made me chuckle!

Thanks for brightening my !!