Forget the politics FOR ONCE. On a purely receptive scale, how do you rate the new logo?

[blondeatlast]

1-10 with 1 being "I hate it" and 10 being "Give me a bre--". er, I mean, "totally wicked awesome!"

Comments are, of course, welcome--but let's just try our best to restrict them to design and execution.

[saltpoint]

1. Honestly, it's ok, but at first glance it suggested

some combination of the Denver Broncos and a laundry detergent.

[XemaSab]

27. Looks like either the copyright, trademark, or kosher logos

You decide which. :D

[saltpoint]

28. Hi, XemaSab. does it strike you as maybe a bit

under-flashy?

I'm not sure what the hell I even mean by that, but I wonder if it could be a bit more, well, zingy.

[XemaSab]

35. To say the least

It's exactly the kind of symbol that the eye slides over a dozen times a day.

[Cronus Protagonist]

2. What new logo?

No pic?

[onehandle]

5. Here...

http://www.democraticunderground.com/discuss/duboard.php?az=show_mesg&forum=389&topic_id=9139954&mesg_id=9139954

[dkf]

22. Hmm. It lacks impact.

I hope they didn't spend too much on the design.

[Cronus Protagonist]

48. It clearly reflects our party's leadership

Corporations. And I bet they paid a lot for it.

[dkf]

52. Lol. Sadly true.

[notesdev]

61. If a logo could lose an election

this is the one

[chimpymustgo]

69. Obama's Pepsi/AT&T logo set the stage. At least now we know what we're getting.

Grab your ankles.

[dkf]

3. Pic?

[hlthe2b]

4. LOL... "neutral or no opinion"-- on DU? LOLOL

:rofl:

[hlthe2b]

6. Ahh.. someone just proved me wrong!

;)

[madrchsod]

7. i hope they did`t pay a lot for that design...

[Occulus]

8. I hate it- it looks like the COPYRIGHT LOGO. n/t

[Jamastiene]

57. Its nickname should be "the Dopyright."

It looks like a copyright logo with a D instead. It's the Dopyright.

[QC]

9. Excruciatingly corporate, which is, I guess, appropriate. n/t

[XemaSab]

31. Word up

Part of what makes it SO corporate is the "Change that matters."

I am far more fond of advertising language than I should be. My all-time favorite slogan is "Ray's Food Place. We are the home of honest goodness."

Home.

Honest.

Goodness.

"Change that matters," (much like Ray's Food Place) uses the right buzz words in a combination that means absolutely nothing.

(Like, seriously, last week I went to Ikea and I bought a new silverware drying container, and I could easily argue that it was a change that mattered since it doesn't fall over three times a day spilling the clean silverware into the dirty sink.)

It's exactly what pisses me off about the modern democratic party. If the new slogan was "Fuck Republicans; they suck," then yes, it would certainly spark controversy, but it would also inspire individual democrats to take up the cry. Even if the slogan was "Democrats: kicking ass since 1933," with a big angry donkey logo, then it would still be motivational.

This new logo looks like the DC metro. x(

[The Velveteen Ocelot]

10. I give it a resounding "meh."

[blondeatlast]

16. Apt description of my feelings as well. I've done graphic design and, well,

um--yeah, "meh" sums it up.

[Ignis]

77. Same. It's not awful, but ...

:shrug:

[Amaril]

93. Another "meh" here

accompanied by a shoulder shrug.

It isn't horrible but it isn't WOWZA either. I'm not sure I get the point, but at least the republicans won't be able to copycat it ( (R) and (C) are both already taken )

[Art_from_Ark]

104. Yet another "meh"

[laughingliberal]

11. Hideous.

:puke:

Are we short on money? I'm thinking anyone with a computer could have done better.

[The Velveteen Ocelot]

15. I wouldn't call it hideous. It's not interesting enough to be hideous.

This is hideous:



But it's not as boring.

[blondeatlast]

19. +1. nt

[AmericanMan1958]

12. Does not do much for me..

Sorry.

[blondeatlast]

13. Sorry--pic:

[HEyHEY]

32. Looks like the logo for a city metro system

[Octafish]

71. How much did we pay for that thing?

We got one in Detroit we'd sell for half as much.

[csziggy]

14. It looks like it should be a button on some device

Maybe it's supposed to be "Drive" from a push button gear shift?

From a graphic design stand point: while I like the idea of "blue" as a symbol of Democrats, the dark and light pastel blues look weak. A combination of red, white and blue would be an re-affirmation of the colors of the country and the flag.

[Gravel Democrat]

41. It looks like it should be a button on some device"- like an elevator?

Or a button on the side of Bubbas desk?

[kenny blankenship]

42. The iDébacle

One touch gadget for deferring and giving up to Republicans, new from Apple.

"Let's just do what you guys wanted to do, I don't mind."

[Jamastiene]

58. You nailed it. n/t

[Monk06]

17. Good graphic design is an art.. That is not art. It looks like clip art from the early nineties.

[Tansy_Gold]

18. I might have been more in the neutral camp but

when I took another look at it just before voting, I realized that the circle is more prominent than the D. That's a bad design. If they were equal in "value" (color intensity or darkness), I might have been an 8 or 9, but the D looks weak and puny and surrounded and corraled and contained.

I hate it.



Tansy Gold

[GreenPartyVoter]

20. I don't like it. I think there are very talented people on DU who could have

come up with something much better.

[Mimosa]

30. Definitely. And for cost.

My partner is a graphic designer illustrator of some small renown. I collaborate.

I'm supposing their was a small committee which rejected more assertive interesting ideas. The artist is probably more disappointed and frustrated than anybody because ultimately I'm sure his or her hand was used by a client who sucked any life or fun out of the project.

That happens all the time in the business we're in. Clients are not experts on conveying concepts but they imagine they know something. So a designer ends up doing what the client demands.

[NCarolinawoman]

51. My guess is the "circle" is really the "O" taken from Obama's name,

and the artist was probably directed to use this, so as to tie it in with the original Obama logo.

From these confines, the artist then had to bring in something to do with "Democrats", resulting in the very bland "D". (A donkey might have been too kick-assy for Kaine). LOL

Once I had to design a logo for the Anesthesiology Department of a hospital. My prime directive was that in some way I had to incorporate a heart monitor. :boring: Was not too excited about this assignment, but that's what they wanted.

If I'm right about the circle representing the "O" in Obama, I think that is wrong. The Democratic party is certainly bigger than any one individual.

[Mimosa]

63. O for Obama was my first impression too

And I'm sure most people will think so.

We're in a time of amazing creativity in the graphic design field and it's too bad the DNC didn't take advantage of it.


Now whether the donkey deserved to be ditched, I don't know. I think it could have been redesigned into a contemporary and intriguing icon.

The website design and functionality is something of which the DNC can be proud. :D

[Demit]

21. It perfectly represents all the dynamism of the current Democratic Party. And so professional!

I wonder whose nephew designed it.

[dkf]

25. Lol. You got it.

[XemaSab]

29. .

:thumbsup:

[X_Digger]

23. I'm waiting for someone to put a 'no' bar across it.

Maybe someone already has, but that was my first impression on seeing it.

[uppityperson]

24. What stupid fonts they used. Good grief.

[Mimosa]

33. Has anybody sussed out who did it?

My guess is that he or she is so disappointed that he/she doesn't want to brag.

Does anybody else think it was designed by a committee?


And don't get me started on the typefaces!

BTW, who the heck is unreccing the poll? I recced it.

I think we're all invested in the Democratic Party and our opinions matter.

[blondeatlast]

34. Committee and a marketing test. Gawd, I'm longing for Thomas Nast

big time right now.

[Telly Savalas]

100. Marketing testing on who?

The posters in this thread who represent a pretty broad spectrum of tastes for the most part hate it. What population could they have dug up who would actually like it?

[blondeatlast]

26. I added "resounding meh" form Velveteen Ocelot

because it represents my feeling so well.

[Stinky The Clown]

36. It looks like a second rate cororate logo.

[TK421]

39. I'll take it a step further and say that it looks like a piece of shit

they certainly weren't going for creativity here, and the message is sour so what the fuck do you think the purpose of this shit is? I think it sucks!

[nevergiveup]

37. I voted "totally wicked awesome"

I really feel sort of sorry for the logo. It has been beaten up pretty badly here and being a liberal I just felt I needed to give it some love.

[The Velveteen Ocelot]

38. Couldn't they have come up with something a little more dramatic,

like this:

[TK421]

40. D for DOOM TO OPPOSITION!!!

[newspeak]

85. I like "totally kicking ass since 1933"

maybe with two horseshoes or a laughing jackass. Strong, to the point logo. This is too lukewarm, boring.

[Throd]

43. It looks like a traffic sign from Europe.

[AspenRose]

44. It's ripe for one of Sarah Palin's newsletter crosshairs to fit over it.

:thumbsdown:

[backscatter712]

45. It looks like a target alright.

The logo sucks!

[Ramulux]

46. I dont hate it

I dont think its a problem and it does catch the eye regardless of how simple it is. I think people who are freaking out over this should just chill out, the website revamp and all the new features are definitely positive things, we shouldnt be dwelling on the logo.

[anAustralianobserver]

47. I like it; it looks sporty or cheerleadery - but 'Change That Matters' sounds hollow I think.

The 'Democrats' font I like.

The 'change that matters' font and slogan is bad imo; it evokes disappointment: I thought that font looked a bit cheesy in 2008 and this slogan looks like a slightly ashamed, stale, partial rebrand instead of a reminding wink to 2008 to me.

Also it seems reactive to the Tea Party ie 'Their change doesn't matter, ours does' which is fine except it's too half-hearted. How about "Real Progress. Fair Play" or something:)

But I don't mind the logo and the first font. Just my external opinions. If you guys, especially those more positive towards Obama, hate it then it must be bad:)

[Merlot]

49. My first thought was "isolation"

The "D" is isolated and alone from everything else.

Something about the weight of the circle throws it off for me. This logo doesn't talk, it doesn't tell you anything about Democrats.

The "Obama" logo was great. This was obviously designed to work well next to the "O" logo. Someone, or some committee sucked all the life out of this.

[NCarolinawoman]

53. Agree with you. n/m

[Mimosa]

64. Committee driven indeed

These days business people (as well as political types) with no skill or keen perceptions about graphic design and no knowledge of commercial art symbolism often dictate to even the most experienced and skilled artists. They hire experts then they reject all the artist's concepts. It's as if they want the artist to be nothing more than a hand which draws and colours the businessperson's timid, dated or just plain bad ideas.

I bet everybody who's ever worked in the field of design and/or advertising knows exactly what I'm talking about. Too often the lamest designs end up as the finished product. :(

[MilesColtrane]

50. Generica

[smalll]

54. Have some issues with it. OD? Makes one think of Marilyn Monroe, or of pill-popping in general.

/nt

[notesdev]

55. I think we have some trademark issues here

[Jamastiene]

56. Resounding meh. Perfect vote option for me.

I don't exactly hate it, but I don't really like it either. There is nothing exciting about it. It's not highly visible. The colors do not contrast too well at all. It just doesn't look all that inspiring or interesting. Most people would ask what the hell it even means if you used it on a bumper sticker. It's just boring, blah, meh.

[progressoid]

59. Pretty good...for a freshman high school art student.

[slay]

60. Corporate shit with no artistic style at all

so if that's what they were going for - right on! ugh. i mean DAMN we've got some talented fuckin artists on the Dem side and THAT is what they go with?

[Buns_of_Fire]

62. Using the new "Christine O'Donnell Metric"...

...it didn't make me want to touch myself.

Meh.

[PJPhreak]

65. Bleeeech! That Sux!

Too Corporate!

Looks like a Trademark.

Something like this would be Better...

[hayu_lol]

66. D obviously stands for something like:

dumb, do-nothings, demented, dismal and denial.

[Individualist]

87. The D stands for DLC and Deference to the opposition.

[blondeatlast]

72. Very nice. Yours?

I guarantee there's a buch of DUers who could have created an outstanding logo/

[PJPhreak]

89. Regettably no,

It actually is the the logo for Open Source "D" Programming Language.

Like any Linux OS or Open Source Program it is "Free To Use" and Usable in the "Public Domain"

Ya know,Like some of our Congresscritters SHOULD be!

[Bitwit1234]

67. Heck I don't even know what the old one looked like

I don't understand why people can't see the difference between a do nothing piece of soap suds waving in the wind like Kaine and a man who went after the republicans and go real Democrats elected to congress. What in the hell was Kaine appointed to do twiddle his thumbs. That seems to be all he has done since he took over Dean's job, which Dean was doing so damn well.

[gkhouston]

68. It's depressingly bland and looks like an elevator button. D for Down? n/t

[Joey Kidd]

70. Gee, I could have come up with something better...

15 years ago while using MS Paint.Now I'm using better tools so I can enhance this thing a little
so that it reflects the true changes that are taking place:

[Fumesucker]

73. ...

[blondeatlast]

76. Between "resounding meh" and that, I think the comments in this thread have

pretty well summed up my feelings.

[Melissa G]

103. good one! n/t

[felix_numinous]

74. As someone who draws

My first impression is that the design is very sparse and generic, when the Democratic Party to me represents diversity and innovation. I don't like the rubber stamp/copyright look to it too, to be honest.
It may grow on me, but only a little.

[Edweird]

75. Lame and instantly 'dated'.

[AnArmyVeteran]

78. The D is for defeat and defeatists.

[blondeatlast]

81. SL reading comprehension fail. nt

[AnArmyVeteran]

83. The logo is a visual dud. No impact. No message. No meaning. A 'D' for dud!

[Phoonzang]

79. First thing that jumps to mind? It looks like someone wrote a crappy paper and got a bad grade.

Like an actual "D."

[JerseygirlCT]

80. Dull. Lacks energy. We could all use some energy right now, I think. nt

[Abq_Sarah]

84. Bland

There's no energy, no excitement.

[csziggy]

82. I spent more time updating my FTP program and uploading this

But here is what I came up with:

[pintobean]

86. Oh Dear

[Forkboy]

88. Bland and uninspired, so it fits perfectly.

[Tx4obama]

90. uh oh. Take a look at the RightNetwork's logo on the link below

http://www.youtube.com/user/RightNetwork?blend=2&ob=1

[uponit7771]

91. Seriously?!?!! For REAL?! wow...

[PufPuf23]

92. This logo is so bad .....

that it looks designed and approved by those trying to damage the Democratic party.

[Amaril]

94. Can we just treat it like the metric system

and ignore it until they finally stop trying to make us use it?

[Rhythm]

95. +1,000

:rofl:

[Zanzobar]

96. If the repubs had a circle R in similar fashion

it would deserve all the disdain the circle D has gotten.

Spotting insipid gimmickry does not require a political ideology.

[BeHereNow]

97. Looks like the sign for a new "Target" type store.

Hmmm... maybe Palin is behind it
trying to plant subliminal messages to her
mob to "target" dirty "libruls" and democrats?

Ya just never know these days-

BHN:think:

[JoeyT]

98. Resounding meh.

They could have had a contest and gotten a bunch of 2nd graders to compete to design the new logo and come up with something more interesting and appealing than this. And that would've been free. Whatever they paid the person that designed it, it was way too much.

[DainBramaged]

99. They don't ask US, they don't LISTEN to us, why bother evening asking?

While the Pukes coddle the base, the Dems shit on us.

Fuck the logo, get shit done.

[TBF]

101. Ripping off Target's logo (and btw aren't we boycotting them?) wasn't the brightest. nt

[blondeatlast]

102. Ah, but the opposition's is more of a "resounding meh."

http://www.democraticunderground.com/discuss/duboard.php?az=show_mesg&forum=389&topic_id=9146257&mesg_id=9146257

[the redcoat]

105. i dont hate the logo, i hate what its trying to do

trying to be more hip and cool to draw voters seems to have been the republican strategy for the last few years.

it's purely superficial, and essentially says its better to not know shit about politics as long as you're on our side.


To me, the new symbol is just another step in the superficial direction, except now its on the democrats side.

[Blue_In_AK]

106. It couldn't be more boring or bland.

I really don't like it.

[TalkingDog]

107. Looks like a copyright logo. Or a bullseye. Bland, neutral, tepid, insipid

I could go on, but you get the gist.

[pintobean]

108. This just came in my email

from a conservative.

[littlewolf]

109. a logo is the least of their worries