http://www.time.com/time/printout/0,8816,1622015,00.htmlAn excerpt from the excerpt:
To understand the final reason why the news marketplace of ideas dominated by television is so different from the one that emerged in the world dominated by the printing press, it is important to distinguish the quality of vividness experienced by television viewers from the "vividness" experienced by readers. Marshall McLuhan's description of television as a "cool" medium—as opposed to the "hot" medium of print—was hard for me to understand when I read it 40 years ago, because the source of "heat" in his metaphor is the mental work required in the alchemy of reading. But McLuhan was almost alone in recognizing that the passivity associated with watching television is at the expense of activity in parts of the brain associated with abstract thought, logic, and the reasoning process. Any new dominant communications medium leads to a new information ecology in society that inevitably changes the way ideas, feelings, wealth, power and influence are distributed and the way collective decisions are made.
As a young lawyer giving his first significant public speech at the age of 28, Abraham Lincoln warned that a persistent period of dysfunction and unresponsiveness by government could alienate the American people and that "the strongest bulwark of any government, and particularly of those constituted like ours, may effectively be broken down and destroyed—I mean the attachment of the people." Many Americans now feel that our government is unresponsive and that no one in power listens to or cares what they think. They feel disconnected from democracy. They feel that one vote makes no difference, and that they, as individuals, have no practical means of participating in America's self-government. Unfortunately, they are not entirely wrong. Voters are often viewed mainly as targets for easy manipulation by those seeking their "consent" to exercise power. By using focus groups and elaborate polling techniques, those who design these messages are able to derive the only information they're interested in receiving from citizens—feedback useful in fine-tuning their efforts at manipulation. Over time, the lack of authenticity becomes obvious and takes its toll in the form of cynicism and alienation. And the more Americans disconnect from the democratic process, the less legitimate it becomes.
Many young Americans now seem to feel that the jury is out on whether American democracy actually works or not. We have created a wealthy society with tens of millions of talented, resourceful individuals who play virtually no role whatsoever as citizens. Bringing these people in—with their networks of influence, their knowledge, and their resources—is the key to creating the capacity for shared intelligence that we need to solve our problems.
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Fortunately, the Internet has the potential to revitalize the role played by the people in our constitutional framework. It has extremely low entry barriers for individuals. It is the most interactive medium in history and the one with the greatest potential for connecting individuals to one another and to a universe of knowledge. It's a platform for pursuing the truth, and the decentralized creation and distribution of ideas, in the same way that markets are a decentralized mechanism for the creation and distribution of goods and services. It's a platform, in other words, for reason. But the Internet must be developed and protected, in the same way we develop and protect markets—through the establishment of fair rules of engagement and the exercise of the rule of law. The same ferocity that our Founders devoted to protect the freedom and independence of the press is now appropriate for our defense of the freedom of the Internet. The stakes are the same: the survival of our Republic. We must ensure that the Internet remains open and accessible to all citizens without any limitation on the ability of individuals to choose the content they wish regardless of the Internet service provider they use to connect to the Web. We cannot take this future for granted. We must be prepared to fight for it, because of the threat of corporate consolidation and control over the Internet marketplace of ideas.
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Just a few more days. When the book shows up on my doorstep, I'll let you know- and don't bother me for awhile after that. :P