Ben & Jerry's to drop 'All Natural' from labels

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http://news.yahoo.com/s/ap/us_ben___jerry_s_all_natural


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The CSPI told the company last month it should not use "all natural" if products contain alkalized cocoa, corn syrup, hydrogenated oil or other ingredients that are not natural.

Ben & Jerry's, a unit of consumer products giant Unilever, said it's not changing any recipes. It's just removing the label from all products, whether they are among the majority that contain at least one of the ingredients CSPI listed or not.

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"The Food and Drug Administration could do consumers and food manufacturers a great service by actually defining when the word 'natural' can and cannot be used to characterize a given ingredient," CSPI Executive Director Michael F. Jacobson said in a statement.

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"Ben & Jerry's has always been a company that tried to source as responsibly as possible, label our products accordingly and let it all out there for people to see," he said. "But this takes away any misconceptions for people."
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[Atman]

1. With 1200 calories in a pint of B&J's, does anyone REALLY care about "all natural?"

Just sayin. It's like eating a "Bloomin' Onion" and worrying about whether it was fried in canola oil or lard. It's still 3000 calories. DON'T EAT IT.

[MattyGroves]

2. I said pretty much the same thing to my wife when I heard the story

when something is 1200 calories I think debating whether that same something is all natural, 50% natural or 100% artifical becomes pretty moot on the health scale.

[littlewolf]

4. lol ... yes ....

[qb]

3. Maybe they can drop their prices while they're at it.