New Labor Party head seems to be up on his Lakoff

[eridani]

http://www.guardian.co.uk/commentisfree/cif-green/2010/oct/11/left-values-progressive-self-interest

Instead of confronting the shift in values, we have sought to adapt to it. Once progressive parties have tried to appease altered public attitudes: think of all those New Labour appeals to middle England, often just a code for self-interest. In doing so they endorse and legitimise extrinsic values. Many greens and social justice campaigners have also tried to reach people by appealing to self-interest: explaining how, for example, relieving poverty in the developing world will build a market for British products, or suggesting that, by buying a hybrid car, you can impress your friends and enhance your social status. This tactic also strengthens extrinsic values, making future campaigns even less likely to succeed. Green consumerism has been a catastrophic mistake.

Common Cause proposes a simple remedy: that we stop seeking to bury our values and instead explain and champion them. Progressive campaigners, it suggests, should help to foster an understanding of the psychology that informs political change and show how it has been manipulated. They should also come together to challenge forces – particularly the advertising industry – that make us insecure and selfish.


Ed Miliband appears to understand this need. He told the Labour conference that he "wants to change our society so that it values community and family, not just work" and "wants to change our foreign policy so that it's always based on values, not just alliances … We must shed old thinking and stand up for those who believe there is more to life than the bottom line". But there's a paradox here, which means that we cannot rely on politicians to drive these changes. Those who succeed in politics are, by definition, people who prioritise extrinsic values. Their ambition must supplant peace of mind, family life, friendship – even brotherly love.

So we must lead this shift ourselves. People with strong intrinsic values must cease to be embarrassed by them. We should argue for the policies we want not on the grounds of expediency but on the grounds that they are empathetic and kind; and against others on the grounds that they are selfish and cruel. In asserting our values we become the change we want to see.

[malaise]

1. Looks like he actually understood his father's best book

The State in Capitalist Society.