Gap Tosses Revamped Logo After Outcry

[Liberal_in_LA]

Posted October 12, 2010 Gap Tosses Revamped Logo After Outcry

By Matt Brownell

After its attempted rebranding was met with a storm of criticism and derision, Gap announced Monday that it would bring back its old “blue box” logo.

“Ok. We’ve heard loud and clear that you don’t like the new logo,” acknowledged the retailer on its official Facebook page, while assuring fans it would bring back the old logo immediately. The company’s website has already been scrubbed of the offending logo, which was unveiled with little fanfare last week only to be met with criticism and laughs by graphic designers and Facebook fans alike.

After the new logo was labeled “boring” and “awkward,” the Gap backpedaled a bit by asking fans to share their own designs for a new logo in what the company termed a “crowd sourcing project.” But that attempt at damage control only fanned the flames higher, as designers slammed the company for trying to solicit free graphic design work.

http://www.mainstreet.com/article/smart-spending/gap-tosses-revamped-logo-after-outcry?cm_ven=msnetzero

new VS old

[SoCalDem]

1. Is that pic the new one or the old one?

I've never been in a GAP store:shrug:

[blondeatlast]

2. Did it change? I can't tell. nt

[BolivarianHero]

3. New...

I think the new logo sucks, but I can't believe people would rally over this issue.

[hendo]

12. Some people have too much free time. NT

[Liberal_in_LA]

8. the new one that got tossed!

[Lucian]

4. I don't see anything wrong with it.

:shrug:

[blondeatlast]

9. I don't see anything with it.

:evilgrin:

There's no there there.

[Liberal_in_LA]

10. new vs old

[Lucian]

13. I've seen them both...

but I don't think there's any major difference between the old and the new.

[leftstreet]

5. Unbelievable people would be so brand-identified they'd balk at this

Capitalism has rotted R brainz

[blondeatlast]

6. I read that as GOP, seriously, then thought it was a joke. The actual GOP logo

is pretty amusing on many levels:

[Renew Deal]

7. Didn't they offer a prize for the winner?

And what's wrong with their current logo? :shrug:

[NoPasaran]

11. If this was France, there'd be millions in the streets, throwing stones and torching cars

They really know how to react to a boring logo.

[Lucian]

14. The people in France have something to protest about.

When the government tries screwing them over, they get pissed and protest.

[begin_within]

15. Now if only the DNC would learn

[NBachers]

16. The old one looks like an actual person had something to do with it

The new one looks like somebody spent 15 minutes fooling around on a computer.

[Liberal_in_LA]

17. that was the criticism, that the new one looked like clip art