http://www.thenation.com/article/155381/upton-sinclairs-epic-campaign Upton Sinclair's EPIC Campaign
Greg Mitchell
October 13, 2010 | This article appeared in the November 1, 2010 edition of The Nation.
Nearly two years after a Democrat promising hope and change entered the White House, amid an economic crisis left behind by an unpopular Republican, unemployment remained at century-high levels. Despite new stimulus programs, recovery seemed far off. Opponents in the GOP (and even some in the president's own party) called for cutting spending to reduce an exploding budget deficit. Democrats were split: Was the president acting as boldly as possible—or was he not nearly bold enough? Pundits on the left accused him of dithering or caving in to "big business." Yet as a midterm election approached—one that might decide whether the president and his programs had much of a future—right-wing demagogues on the stump and in the media accused the White House of imposing socialism on America.
The year was 1934; the president was Franklin Roosevelt. The economic crisis FDR faced was far worse than what President Obama confronts today, but many similarities exist.
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Of all the left-wing mass movements that year, Upton Sinclair's End Poverty in California (EPIC) crusade proved most influential, and not just in helping to push the New Deal to the left. The Sinclair threat—after he easily won the Democratic gubernatorial primary—so profoundly alarmed conservatives that it sparked the creation of the modern political campaign, with its reliance on hired guns, advertising and media tricks, national fundraising, attack ads on the screen and more.
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A lesson for today? Mobilizing to prove grassroots support for a "radical" option usually produces positive results, even if that's not certain immediately. It wasn't exactly an EPIC movement, but as Ari Berman shows in his new book Herding Donkeys, Howard Dean's 2004 race for president—and the once-mocked "fifty-state strategy" he carried out as Democratic Party chief two years later—led to Obama's election in 2008. Berman also points out that part of Obama's problem is that as president he has ignored much of his grassroots operation, until recently.
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