E-cigarette seller accepts California marketing limits

[The Straight Story]

E-cigarette seller accepts California marketing limits


LOS ANGELES Oct 30 (Reuters Legal) - A distributor of electronic cigarettes has agreed not to target its sales and advertisements to minors or to claim its products are safe alternatives to tobacco, under a consent judgment reached with California.

The settlement, announced on Friday by state Attorney General Jerry Brown, comes weeks after the U.S. Food and Drug Administration said it intended to regulate e-cigarettes, battery-powered devices made to look and feel like conventional cigarettes.

Rather than actual smoke, users inhale a vaporized liquid nicotine solution contained in cartridges that fit inside the device. Some cartridges come in flavors like strawberry, chocolate, cookies-and-cream or banana, a feature critics say is designed to appeal to youngsters.

Florida-based Smoking Everywhere and other e-cigarette companies have claimed their products are safe because they contain no carcinogens and no tar and do not produce second-hand smoke.

http://www.reuters.com/article/idUSTRE69S5CH20101030

[Duchess]

1. So, what's the problem

If there aren't any carcinogens what's the problem? If people want a safer nicotine delivery system then what is the issue? I like strawberry flavoring too...it's not for kids.

[PSPS]

2. The only real problem is they aren't taxed (yet.) 90% of the price for real cigarettes is tax.

[Duchess]

3. If they don't have the same health issues...

then there is no legitimate reason to tax it to the same extent.