Scott's Miracle Grow Central Park? How about the Rice-a-Roni Golden Gate Bridge?

[marmar]

from WSJ:



By IANTHE JEANNE DUGAN


Astronaut M. Scott Carpenter flew into orbit nearly 50 years ago. Now, he could be grounded in his native Boulder, Colo.

Scott Carpenter Park could be renamed if a company or wealthy donor makes a good offer, as Boulder prepares to follow other municipalities that are selling naming rights to bridge budget gaps.

Sports complexes, hospitals and the like long have been renamed after big sponsors. Now, the name game is hitting more public places.

Hundreds of naming rights are up for sale nationwide at schools, parks, government buildings and boat launches, as money problems among cities and states create monuments such as Chicago's BP Bridge and AT&T Plaza.

Such deals don't offer corporations the high profile they get at stadiums in front of national television cameras —or bring in the same level of cash for naming rights—but they boost local presence. ...........(more)

The complete piece is at: http://online.wsj.com/article/SB10001424052748703350104575652763782808830.html?mod=googlenews_wsj

[n2doc]

1. We already have "The Obama administration, presented by Goldman Sachs" n/t

[dixiegrrrrl]

5. LOL! ( she said, bitterly)

[4_TN_TITANS]

6. that would be..... A DUzy!

[lpbk2713]

2. USC Trojans has already been taken.

[KT2000]

3. Scott's yard chemicals

will probably be used in the park too.
People should not be exposed to a lot of those chemicals if they care about their health and the health of their children.
But I guess that is how it is done now.

[matt819]

4. This is one of my problems with this sort of sponsorship

Quite apart from the visceral feeling that it's disgusting - if a company is so fucking profitable that it can drop millions in this sort of advertising/sponsorship, then they are charging too much for their products or paying their employees too little.