We need to ask Sunday talk show roundtable pundits what their "agenda message" is

[zulchzulu]

It is so apparent watching all the major cable news shows like "This Week", "Fox News Sunday", "Meet The Press", "Face Th Nation" and others when they have selected pundits to talk about issues of the week.

These people, both Democrat and Republican, are not expressing opinions on the issues. They simply are agenda messages.

Yeah, I know... this is pretty obvious. Memorized, rehearsed and well-honed talking points are part of the strategic messaging that each of the pundits are quizzed and coached on before these shows. There were ghost writers who fleshed out spiffy opinions based on focus-group tested public relations efforts.

Rarely do you find a pundit where he or she slips up on simple, easy to digest sound bites that are meant to show utterly complete intelligence combined with a delivery not unlike a comic who has the joke "down" for ultimate performance payoffs.

I would venture to say that the Republican pundits have more boring, more predictable sound bite agenda messaging in their trite answers.

The point is that the moderators of these shows should be honest. They should ask each pundit what their "agenda message is on the issue of ________"... not "so tell us what you think about...."

The moderators of these shows and their producers obviously know that PR companies and media relations companies have worked on the sound bite answers and concocted recommendations on delivery and perhaps a zinger for good measure.

If you watch all the Republicans this week talk about the job numbers and the latest job reports, their answers are nearly identical if not exactly identical. The bottom line is that the framing needs to be that Democrats are going to lose big because the job numbers, that Republicans are about to be the darling of every American, that Obama is in a heap o' trouble and would not be re-elected if the election was today, as if some blob on the screen without an identity and political flaws would beat him in an election.

It's agenda messaging. Pure. And simple.

[zulchzulu]

1. Maybe call is "agenda babble"... n/t