The Rev. Joseph Lowery: 'In 2008, we changed the guard. This year, we must guard the change.'

[flpoljunkie]

The civil rights leader, Rev. Joseph Lowery, has recorded a radio ad for the Democratic National Committee aimed at getting African-Americans to vote in the November election. The ad will run on nationally syndicated radio shows with strong black audiences and on urban radio in states such as Pennsylvania, Missouri, Illinois, Ohio and Florida, according to DNC officials.

The DNC is spending $1 million on the new ad campaign. That’s in addition to $2 million spent in recent weeks in St. Louis, Cincinnati and Philadelphia. The DNC said it also plans advertising aimed at Hispanics in some competitive states.

African-Americans are predominantly Democratic and like other Democrats are less excited about this election than Republicans are. That’s got Democratic strategists worried about voter turnout.

The new DNC radio spot invokes Dr. Martin Luther King Jr. and recounts President Obama’s 2008 victory: “In 2008, we changed the guard. This year, we must guard the change. This is Reverend Joseph Lowery, asking you to stand on the shoulders of those who came before you.”

http://blogs.wsj.com/washwire/2010/10/11/the-dnc-fields-a-new-ad-aimed-at-african-american-voters/

[yowzayowzayowza]

1. Amen.

K&R

[Avalux]

2. Yes we must. Real change takes time...

we must give it a chance and fend off the onslaught of misguided anger and disappointment.

[angee_is_mad]

3. Rev. Lowery keeps it REAL!

kick!!!

[ClarkUSA]

4. Amen to that. The good reverend gets it. African-Americans are the most loyal part of the Dem base.

There's no whining, no sense of cranky entitlement, no daily outrage, and no one-issue brinksmanship.

Just wait unti 2012.