Doctors call for ads that sicken to fight obesity
GRAPHIC adverts similar to pictures on cigarette packets could be used on junk food as a desperate measure to curb the obesity epidemic.
The stomach-churning ads would be modelled on those overseas depicting damaged organs or people drinking body fat or shovelling down sugar sachets, in the hope they would make burgers or soft drinks less tempting.
The Australian Medical Association says campaigns promoting healthy eating and exercise have failed and shock tactics are needed.
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''There is no doubt that obesity is going to overtake smoking as the major killer for Australians,'' AMA federal president Dr Andrew Pesce said. ''We have been campaigning against smoking for 30 years and are starting to see smoking rates decrease. Obesity is our next target.''
The AMA's Victorian branch has led the way, calling for the $25 million advertising blitz in its submission on the next state budget.
http://www.smh.com.au/lifestyle/wellbeing/doctors-call-for-ads-that-sicken-to-fight-obesity-20110101-19cix.htmlGood. I want those stickers on cars too, so others can see the damage it causes humans and the planet. And that box your laptop comes in should have a picture of a dead chinese child. We can go on all day - and anyone who was cheering for this on smokes, don't be a hypocrite - join the call for properly labeling everything.