Milk industry back with those mysogynist "males dealing with PMS women" ads.

[Liberal_in_LA]

Hey milk board, where are your ads linking testosterone with unpleasant behavior ads. I'm tired of this woman hating shit

Here are the email for the California Milk Board:
[e-mail]
[e-mail]

email for creative director at advertising agency:
[e-mail]


New 'Got Milk' campaign misfire?

Milk cartonsThe California Milk Processor Board is trying to be funny in its new ad campaign. But has the nonprofit marketing organization gone too far with its latest efforts?

A website and social media campaign unveiled Monday tries to get edgy as it urges women to drink milk to help with premenstrual stress. The ads themselves, though, are aimed at men, with the title "Everything I Do Is Wrong." The website features loud, menacing music as men, caught in shadows or with their images enhanced to make it seem as if they're in a dangerous situation, struggle to deal with the awfulness of PMS in their partners. Somehow this is supposed to make women want to drink milk. The campaign will also include spots on public radio.

The organization's advertising agency, Goodby, Silverstein & Partners, says it's just trying to be funny. What do you think?

http://latimesblogs.latimes.com/money_co/2011/07/new-got-milk-campaign-misfire.html

Milk's sexist new anti-PMS campaign
Got ridiculous stereotypes? The beverage's latest marketing strategy involves rampaging dairy-deprived ladies Video


Advertising without sexist stereotypes would be like "The Jersey Shore" without bronzer, like Katy Perry without cleavage. But even in a field dominated by talking boobs, obsessive yogurt eating and vegetable licking, the new California Milk Processor Board goes that extra offensive mile.

In a new twist on the classic "Got Milk?" campaign, the dairy world is reaching out to a struggling class of individuals – men suffering from PMS. Not their own, of course. The "Everything I do is wrong" campaign goes out to all you, fellas, the poor, beleaguered gents who have to deal with your lady's monthly case of the crazies. Solidarity!

A new series of ads features cowering come-ons from men defensively brandishing half-gallons and sniveling mea culpas like "I'm sorry you listened to what I said and not what you meant" and the grammatically noxious "We can both blame myself." At the Web "home for your PMS management," there's a warning to be alert to "verbal traps and questions about her weight," and a "sensitivity vocabulator" that suggests menfolk call her "passionate" instead of "irrational."

-------------------------------

As the New York Times points out, this isn't the first time milk's touted its alleged bitch-defusing properties, including a 2005 ad featuring desperate males snapping up milk and red roses like it's the end of days. But the sheer breadth of this new campaign, its lame laff riot over female "irrationality," really takes the milkshake. It speaks directly to that tired old idea that a woman's problem is a man's inconvenience. It paints her as just an out-of-control hysteria monster, a slave to her mysterious blood cycle, and the best anybody can do when she's about to go on the rag is humor her. And that's playing into the worst, most belittling stereotypes of the female condition.

http://www.salon.com/entertainment/tv/feature/2011/07/12/milk_sexist_pms_campaign/

[outerSanctum]

1. That's actually some pretty funny shit right there!

http://everythingidoiswrong.org/#/

[Liberal_in_LA]

2. Everyday women are beaten, raped, tortured, killed. Yet ads make it seem that women are the

ones making the lives of men miserable due to biology. Sick shit.

[outerSanctum]

3. Yeah.... But the site is pretty damn funny! n/t

[Liberal_in_LA]

4. Find me a site linking male biology/hormones to violence against women

Find me some funny ads dealing with situation.

[Name removed]

11. Deleted message

Message removed by moderator. Click here to review the message board rules.

[txwhitedove]

6. Great point. And, if milk really helped PMS, then I shouldn't have had cramps.

[InvisibleTouch]

5. So poisoned, hormone-laced milk is supposed to make it better?

There's a laugh.

[seabeyond]

7. and look at all the cowering, wimpy, scared men of a mere woman. they must have drunk that

hormone laced milk

[derby378]

8. Every day, men are subjected to ads in print, on TV, and on-line...

...that make us all seem like a bunch of lackadaisical, impotent, submissive, indecisive, and childlike bumblers who couldn't even tie their own shoes without a little intervention. I'm not saying that the karma is totally balanced yet after so much "This is the vanity mirror so you can check your makeup" BS, but do try to keep a perspective on things.

I have to laugh at my own faults and shortcomings at times. Everyone does. It'll help us all live longer.

[seabeyond]

10. has any of those ads held men back because society sees them as

"lackadaisical, impotent, submissive, indecisive, and childlike bumblers "

this bullshit be afraid, pms makes a woman irrational, hysterical, out of control has held women back. men still use it today for the reason women are paid less. i saw a thread yesterday, dont remember the specifics.

when society and the world see men as "lackadaisical, impotent, submissive, indecisive, and childlike bumblers " and it effects every aspect of their lives and how they earn money, then we can talk.

[derby378]

13. I cannot remember working any job in my adult life...

...where PMS would ever have been tolerated as an excuse to pay women less. That sounds as ridiculous as paying middle-aged men less because of the risk of mid-life crisis.

[seabeyond]

15. some take sick days when they get their period.

There are many differences between the sexes. For millenia — and even today — women have been treated as lesser members of society, lesser contributors, lesser workers than men. Unfairly. It has been a long, difficult and painful road towards equality and equity, and the battle is still fought daily. And just when you think you’ve made some gains, someone will open his mouth and make you realize just how far there still is left to go.

Last week, that person who opened his mouth was Alasdair Thompson, the head of the New Zealand Employers and Manufacturers Association. In an interview with New Zealand’s News 3 station discussing gender equity, he spoke about why women were paid on average 12% less than men, and said:

“There’s a gender pay gap, but people only need to look at who takes the most sick days, as to the reason for it. Women’s productivity, in general, is lower than men’s and while women might be more productive on an hourly basis, some take sick days when they get their period.

“Once a month they have sick problems. Not all women, but some do. They have children, they have to take time off to go home and take leave. I don’t like saying this because it sounds like I’m sexist but it’s a fact of life.”


Read more: http://www.care2.com/causes/women-should-get-paid-less-because-they-menstruate-ceo.html#ixzz1RwaeYxSc

[Liberal_in_LA]

14. exactly. A guy went on a rampage recently, killed 7 people.

The behavior is NEVER linked to gender in a way that disadvantages males as a group.

[pipi_k]

9. Nothing wrong with those ads...

I don't think there's anything misogynistic about it at all.

I've seen women themselves make similar jokes about PMS.


As a woman, there have been times when I've actually felt sorry for men who had to deal with something they can't even understand.


And if it's not PMS, it's perimenopause. I never had serious PMS issues, but perimenopause was virtual hell for nearly ten years. There were times I couldn't even stand myself. It was like having an evil twin.

[Liberal_in_LA]

12. and do men feel sorry for women having to deal with men?

It's this attitude that I find disturbing. I'm sorry you had perimen. issues but that women are so horrible, poor men crap that is ridiculous.

[pipi_k]

16. I don't see where anyone is saying "women are horrible...

poor men".


And yes...I've seen some men express sympathy for women having to deal with some men.


Men and women have their own gender-based issues that aren't so cool for the other gender to have to deal with.

Nobody gets a free pass here.

[Luminous Animal]

18. A cowering man holding out a carton of milk is not portraying men as a victim and eliciting

sympathy for the plight of men? And yes, some men (that is, individual men) express sympathy for the plight of some women (that is, individual women) who have to deal some asshole (that is, and individual asshole).

Nobody gets a free pass? Where are the ad campaigns depicting men as crazed predators in a humorous way? How about an ad campaign with a man terrorizing his wife and children and they are cowering in a corner with a plate of beef? (You know, the way to a man's heart is through is stomach?) Now that would be hilarious!

[Liquorice]

17. I think the ads are sexist, but I'm not surprised that many people

think there's nothing wrong with this campaign. Men and women are conditioned from a very early age to accept, engage in, and laugh about sexism. Women who go against the grain and speak up about it are often berated and belittled by both men AND other women. Women can be unbelievably sexist and call bitch, etc., right along with the most sexist men.

I personally believe drinking milk from any animal is just disgusting and exploitive of the (female) animal. But that's a whole other topic of discussion.