A breakdown of Rev. Sharpton's and Cenk Uygar's ratings

[EffieBlack]

Given all of the back-and-forth about this, I thought it would be useful to post this information:

Sharpton's Ratings July 5 - July 20th
(each point represents 1,000 viewers)

7/20 - 166 (2nd)
7/19 - 173 (2nd)
7/18 - 177 (2nd)
7/15 - 160 (2nd)
7/14 - 200 (2nd)
7/13 - 176 (2nd)
7/12 - 180 (2nd)
7/11 - 204 (3rd)
7/8 - 177 (2nd)
7/7 - 115 (4th)
7/6 - 153 (4th)
7/5 - 144 (4th)

Average Rating - 169


Uygur's Ratings June 10 - June 24th

6/24 - 96 (4th)
6/23 - 144 (3rd)
6/22 - 113 (3rd)
6/21 - 154 (3rd)
6/20 - 131 (3rd)
6/17 - 165 (3rd)
6/16 - 205 (3rd)
6/15 - 155 (3rd)
6/14 - 167 (3rd)
6/13 - 180 (3rd)
6/10 - 139 (3rd)

Average rating - 149


Uygur's Ratings 1/31 - 2/4 (at the beginning of his tenure as host)

1/31 - 146 (3rd)
2/1 - 153 (3rd)
2/2 - 140 (3rd)
2/3 - 111 (4th)
2/4 - 99 (3rd)

Average rating - 130

Source: http://www.mediabistro.com/tvnewser/category/ratings

[Dawgs]

1. Where's the rest of the data?

Seems convenient that you have two days in there, 6/24 and 2/4, to drop Cenks numbers by 5 to 7 points.

[EffieBlack]

6. You can't be serious . . .

I showed Sharpton's last two weeks along with Uygur's last two weeks. And then, for good measure, I presented Uygur's early numbers to compare with Sharpton's since Sharpton's still early in his tenure, as well and I wanted to help people compare apples to apples.

And, of course, I gave you the link so that you can go back and look at "the rest of the data" yourself, if you're so inclined. You are certainly free to take the time and trouble - as I did - to review, present and analyze any numbers you wish.

FYI, I also included a day in which Uygur had an unusually high number not consistent with his other numbers. Maybe I should have dropped out the lowest and the highest number to make sure the results weren't skewed . . . or is it only the low number you have a problem with anyone mentioning.

[CleanGreenFuture]

2. The new-ness of Sharpton will where off and patience with his stumbling speech will too.

Disclaimer: I love Al Sharpton and always have.

[daa]

3. Very interesting but it remains to be seen if

Al can hold that after Obama screws us on the deficit package. Between that and Rupert there is an interesting news cycle that wasn't back in June.

[Enrique]

4. Sharpton did really well

though I still doubt that the ratings were the reason Cenk was let go. Cenk was on for six months. Sharpton filled in for two weeks. That's not a very good comparison and I doubt the network made their decision based on that.

[Empowerer]

7. I think that MSNBC wasn't pleased with Cenk's ratings and were not impressed with his performance

as host and were looking around for other alternatives. They gave Rev. Sharpton a tryout and, given the strength of his initial numbers, had reason to believe that he could do very well in that slot.

I really don't think it's anymore complicated than that.

[KharmaTrain]

5. CNN's Numbers Are Pathetic...

As one whose played with these type of numbers for a living, you can always find something inside "the tabs" to make your show look good or bad. Thus throwing around ratings numbers have to be viewed with an understanding of the target demographics the network/show is aiming for...numbers that aren't usually made public.

That said, I had a chance to watch Cenk with KO last night and his situation sounds like the network was looking for another host and he used politics as the excuse. Methinks the truth lies somewhere in between. The network was willing to keep him on over the weekend and as a contributor...so that shoots down a bit of the political argument as if he was saying the "uncomfortable" things why would they offer him any deal? From what I've read on industry blogs and newsletters, Cenk was given 6 months to make a name and draw some numbers and that the network (Phil Griffin) felt his ratings had stagnated. In the end, its their ball and ballgame.

The real loser here is Chicken Noodle Nuze...the one-time ratings champ. Those numbers for John King are almost cable-access level...

[SoCalDem]

8. like trading rutabaga for beets

neither is all that tasty, but both provide some nutrition.

[seaglass]

9. You know people in this forum are allowed in GD:P

:-)

FWIW I don't listen to any of the talking heads any more and my life is better for it. Never listened to Cenk though I've heard good things about him and never seen Al Sharpton interviewing - though I've heard Sharpton in other venues and liked him for the most part.

Good luck to whatever you are trying to prove. I don't think this is very important. They will both do well or they won't.