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Bloomberg) Research In Motion Ltd. (RIM), maker of the BlackBerry smartphone, plans to cut about 2,000 jobs, or about a tenth of its workforce, as sales slow amid market share losses to Apple Inc. (AAPL)’s iPhone.
The reductions, across all functions, are part of a plan to “focus on areas that offer the highest growth opportunities,” RIM said today in a statement. The company also assigned new responsibilities to senior managers.
RIM predicted last month that quarterly revenue may drop for the first time in nine years. The company is losing market share in the U.S. to Apple’s iPhone and handsets running Google Inc. (GOOG)’s Android software, in part because it hasn’t introduced a major new BlackBerry model since August. Cheaper Google phones are also making inroads in Latin America, Asia and Europe, threatening the popularity of less expensive BlackBerry models like the Curve. ............(more)
The complete piece is at:
http://www.bloomberg.com/news/2011-07-25/research-in-motion-to-cut-10-of-jobs-as-blackberry-loses-share-to-iphone.html