New Canadian militarism evident in new NHL Winnipeg Jets logo

[JohnyCanuck]

Save our Jets: New Winnipeg Jets logo sacrifices nostalgia for militarism



In an era where vintage is cool and big government is not, the new Winnipeg Jets logo foolishly discards a popular classic and chooses instead something that looks like it belongs on an Air Canada safety brochure.

While hockey teams in Vancouver, Calgary, Edmonton, Toronto and Montreal labour to give everything a retro, classic feel (all five teams regularly wear jerseys that date back to the 60s, 70s and 80s), the old/new Winnipeg franchise has elected to abandon a look that maintained its popularity throughout the club's 15-year absence. Clever.

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But there can be no mistaking the inspiration for the new Jets logo.

If the CF-18 fighter draped in a red maple leaf wasn't obvious enough, the team's new owner made no secret of the fact that the logo was designed in consultation with the Department of National Defence. In fact, Mark Chipman's comments in the unveiling of the new logo had more to do with the air force than the hockey team. He noted in the press conference that he only felt comfortable with the "Jets" name when he determined that he could re-brand the team around the RCAF.

In other words, my beloved Winnipeg Jets are being twisted into another cheap marketing ploy for the new Canadian militarism.

http://rabble.ca/news/2011/07/save-our-jets-new-winnipeg-jets-logo-sacrifices-nostalgia-militarism

[krispos42]

1. I think the logos are pretty cool looking.

A lot of the time is seems that when they try to do planes it doesn't come out well.

[JVS]

2. "designed in consultation with the Department of National Defence"

That might also mean that the DND sent him a letter about just how close he could get to their markings without infringing on them.

[jschurchin]

3. I like them a lot.

And congratulations to Winnipeg for the return of professional ice hockey.

[Mudoria]

4. I like those logos

[Darth_Kitten]

5. They are okay.

I don't care for the one with just the jet. Looks kind of stark and cold. :(