Petition - Elle Magazine: Apologize for Trying to 'Whiten' Indian Skin

[The Straight Story]

Elle Magazine: Apologize for Trying to 'Whiten' Indian Skin

It looks like Elle had quite the white Christmas.



Bollywood actor and former Miss World Aishwarya Rai Bachchan is featured on the cover of Elle Magazine looking far paler than she is in real life. Most fans are up in arms and an appalled Ms. Bachchan is considering a lawsuit against the magazine.

Consumers have long been inundated with ads that use prominent Bollywood actors to promote skin-lightening products. In a country that produces gorgeous women of color, it is sad that Ms. Rai-Bachchan, who is relatively light-skinned, is one of the very few with some cross-over appeal. To see magazines like Elle further enforce the color hierarchy of crossover appeal by making Aishwarya appear lighter-skinned is a slap in the face.

This is the second racial debacle surrounding Elle. The American version was criticized for its October 2010 issue, which featured actress Gabourey Sidibeon on one of its four celebrity covers with noticeably lighter skin than her natural complexion.

http://www.change.org/petitions/view/elle_magazine_apologize_for_trying_to_whiten_indian_skin

[NuclearDem]

1. I agree

Call me shallow, but I've got a weakness for Indian women.