K-Y To Air Its First Commercial Featuring Lesbian Couple

[DainBramaged]

If K-Y Brand ads have sought to communicate anything to us over the years, it's that a good bottle of lube is the key to a successful relationship. And in a few days, the company will explicitly extend that message to a particular demographic.

On September 5th, K-Y -- which promises to make that "big moment even bigger" -- will air its first ever ad campaign to feature a lesbian couple on national television.

In the ad, partners Alex and Emma explain that what's kept them together through the years has been good communication ... and K-Y INTENSE, Emma interjects. (Because a couple in possession of good lube must be in relationship bliss.) Cue the fireworks (literally) followed by a shot of Alex and Emma collapsed in a bed.

http://www.youtube.com/watch?v=x0lZuB1DyhM&feature=player_embedded


As blogger Pam Spaulding wrote, "fundies, bigots and closet cases that will need a fainting couch" after the ad airs, but that hasn't stopped K-Y from in the past.

The brand won a 2010 GLAAD Media Award for Advertising for its print campaign: "America's Top Couple" (featuring the ever-lovable Geoffrey and Rusty), is a regular presence sponsor pride events and sponsored the 2010 and 2011 Dinah Shore Weekend, which claims to be the "largest lesbian event in the world." (K-Y even provided the product used in Dinah Shore's 2008 lube wrestling event).


http://www.huffingtonpost.com/laura-stampler/k-y-first-lesbian-commercial_b_946865.html#s348458&title=John_Hancock_Financial


I apologize if this has been posted, but I've been out of the loop this week.

[RebelOne]

1. I am not a fundie or a bigot,

but I did find this ad a bit over the top.

[Ohio Joe]

4. Do you find their other ads over the top?

Because as far as I can tell, it is exactly like their other ads except that a hetero couple is not used.

[cali]

12. I did. I hate those ads.

[SunDrop23]

13. Exactly. (nfm)

[RebelOne]

16. I have not seen their other ads so I cannot comment on them. n/t

[Raine]

24. I can't stand ANY of their ads, just too silly. nt

[Lucian]

32. Why?

Because it's a lesbian couple?

:eyes:

Do you find the ads with the straight couples over the top?

[Brickbat]

2. K&R. Cute ad.

[derby378]

3. Lavender fireworks? Interesting touch

Cute ad. And before the class clowns ask why Alex and Emma need it, those who tell don't know, and those who know won't tell. :evilgrin:

[Madam Mossfern]

5. I may be an old fuddy duddy but

I don't appreciate any K-Y ads, or Trojan ads for that matter. The fact that there is one featuring lesbians makes no difference to me.
Just sayin'.

[derby378]

6. Understood

:hi:

[Warren DeMontague]

8. You might be an old fuddy duddy if you're still watching the ads at all.

I mean, really. Most cable plans include a DVR nowadays.

[TwilightGardener]

35. I am the same way. Makes it really hard to watch TV with family.

[Warren DeMontague]

7. People are WAY too fucking uptight over sex. Still.

I mean, come ON people, it's just sex.


Meanwhile, 8 year olds are encouraged to brandish giant fucking firearms at gun shows all over America, and that's "wholesome".

[derby378]

9. Story of my life - uh, WAIT a minute...

How did firearms become part of this discussion, anyway? It's Alex. And Emma. Come on.

[Warren DeMontague]

10. I'm not anti-firearm, but I think the calibration is way out of whack.

i.e. the outrage that sex between consenting adults generates whereas implements of death and violence are just peachy.

[derby378]

11. Gotcha

:hi:

[madinmaryland]

25. Just fucking great. You just gave an open invitation to a very nice thread to the NRA nazi's of the

gungeon.

:grr:

[Warren DeMontague]

29. Fine.

If they want to compare firearms to lesbians, I welcome the debate.

[blogslut]

14. cool

I dig it.

[SkyDaddy7]

15. I love the ads & can't wait to see...

The guys get their KY ad as well...Americans are completely way to up tight about sex. We can advertise violent video games, guns, alcohol & other things that KILL but something as natural as sex is TABOO!!!

SILLY!

[XemaSab]

26. I thought the guys preferred silicon-based lube

:hide:

[SkyDaddy7]

36. Good one! nt.

[DavidDvorkin]

17. Is this going to be aired on network/cable TV?

The same places that the heterosexual version is aired?

If so, the reaction will be interesting. I expect lots of righteous indignation and prophesies of social collapse from prominent fundies, accompanied (I hope) by a calm non-reaction from the general public.

[hlthe2b]

18. Well, at least it isn't some old skeletor bemoaning his blue pills...

How do I scrub the image of some old codger with a four hour erection from my mind, I'd like to know....;)

[formercia]

19. I'll be shocked when I see a Crisco Ad.

Ne3ver mind.......

[Warren DeMontague]

21. Caligula thread is four rows down, man

[madinmaryland]

27. That was a fucked up "movie"

:scared:

[Fly by night]

20. Maybe I'm just old-fashioned, but saliva works for me..

... and seems to work pretty well for her too.

[Bigmack]

22. Older is dryer... EOM

[Glimmer of Hope]

23. I love it. I think it is really cute!

[FLAprogressive]

28. Awesome news no doubt, but it will probably take a lot longer for a gay couple to get on there. :-/

[SwampG8r]

30. i have issued pearls to all my neighbors nt

[rdking647]

31. they should buy time on faux news

during all the nut job shows... just to make heads explode

[Lucian]

33. I'm glad.

:thumbsup:

[CaliforniaPeggy]

34. I'm shocked, shocked I tell you!

Love it!

VERY cute...

;-)

[Motown_Johnny]

37. and when they do one with two men the fundies will flip all over again

it was a cute commercial though


the final line "good purchase" made me laugh



I'm not sure how that product helped them stay together for all those years if it had just been purchased and not even used yet, but who is going to dissect the dialog in a commercial with two hot women in bed together sharing a "big moment"? (Well, besides me that is.)



I'm going with the total honesty thing.