http://www.freerepublic.com/focus/f-gop/2787849/postsI just found this hilarious!! The poor Freepers are so desperate for some good news about Quitter that they are reaching into polling using "Latency Response."
Standard political polls survey a random group of voters on who they will vote for and what they think about specific bills, but they don't measure how voters feel about the candidates. In addition to the usual polling questions, Buyology used a widely accepted and proven tool to assess voters' non-conscious reaction to the current and potential slate of candidates.
Additional findings on the study can be found at www.BuyologyInc.com.
"There are profound differences between what people say and what they feel," says Gary Singer, CEO and co-founder of Buyology, Inc. "This cutting edge measurement is akin to what actually happens when the curtain is closed and people are voting."
The methodology used to access non-conscious preference is Latency Response, a well-documented and accepted approach. To produce this research, Buyology has used Latency Response in conjunction with proprietary software technology to assess level of conviction to a choice.