The Occupy movement has been branded perfectly.

[trumad]

We are the 99--- OWS---Occupy Miami---Occupy Dublin--- etc.

The name branding is brilliant---

Why is that important.

Young people love a cool slogan or name. It catches their attention and gets them to look up from their Iphones and Xboxes long enough to check it out.

Now sure---some may think its kind of Hipster to have a 99 on their shirt..... or attend a Occupy rally in their city--- but so what. It gets them there and once they're there, they get educated.

My son (18) who attends a Central Florida High School, says his fellow students talk about the Occupy movement at lunch, and of course on their Facebook pages.

So again--- I think the branding of this movement is perfect.

Now---contrast that to the Tea Party Brand--- hence the old coots and their walkers.

Young people hate warm tea.

[Chiquitita]

1. the kids are talking

at the high school lunch tables in Georgia too, my sons say.

[mulsh]

2. I"m one of the "old coots" at Occupy SF & Occupy Oakland.

I don't have a walker, yet but there are plenty of us oldsters mingling with the kids. And you're absolutely right bout the branding and kids getting educated. I feel very good about our future.