General Mills Abandons Transphobic Ad

[The Straight Story]

General Mills Abandons Transphobic Ad

Carla Lewis of Maryville, Tenn. is responsible for General Mill's decision to abandon a transphobic advertising campaign for Totino's Pizza. The campaign included an online competition seeking the next Totino's Pizza Stuffers Mom. One of the video examples on General Mills' website was a non-female identified cross dresser.

Lewis, a member of the East Tennessee Equality Council and a former secretary of Tennessee Transgender Political Coalition, composed a petition on change.org to General Mills asking the CEO, Director of Marketing, and Director of Sales to pull the offensive ad.

Although her petition received only 69 signatures, it drew the attention of General Mills staff. Within 24 hours of posting the petition, the video was deleted from their website.

http://www.gayapolis.com/news/artdisplay-news.php?artid=11685

[Rabblevox]

1. Outstanding! Kudos to GM for doing the right thing for once, but most especially kudos to Carla...

for reminding us, once again, that one committed person CAN make a difference!

Mos def K&R.