China Airs Commercial in U.S. to Bolster Image During Hu’s Visit

[somone]

http://www.businessweek.com/news/2011-01-17/china-airs-commercial-in-u-s-to-bolster-image-during-hu-s-visit.html

China Airs Commercial in U.S. to Bolster Image During Hu’s Visit

Jan. 18 (Bloomberg) -- China unveiled a 60-second promotional video on the giant screens of New York’s Times Square last night as the nation seeks to present a more positive image for President Hu Jintao’s U.S. visit this week.

The marketing film, featuring Chinese celebrities including basketball player Yao Ming, astronaut Yang Liwei, and pianist Lang Lang, will show 300 times a day on six screens, according to the official Xinhua News agency. The clip will also air on television during Hu’s tour from today to Jan. 21, said Wang Lijun, a spokeswoman for producer Shanghai Lowe & Partners.

Hu arrives in Washington today for his first state visit following a year of rising tensions over trade, human rights and security issues. One in five Americans identified China as the greatest threat to the U.S., more than any other nation, a survey released last week by the Washington-based Pew Research Center for the People and the Press showed.

Hu meets President Barack Obama tonight and will be a guest of honor at a formal White House dinner tomorrow, before visiting Chicago. While Hu is in Chicago, U.S. and Chinese companies will announce about 40 agreements, the Chicago Council on Global Affairs said... China had a $252 billion trade surplus with the U.S. in the first 11 months of 2010, according to Commerce Department data. China wants the U.S. to lift its ban on exports of some technology to help balance trade.

[cherokeeprogressive]

1. I don't really think China makes decisions about what advertisements are shown in the US

unless they are advertisements shown on Chinese owned TV or played on Chinese owned radio stations.

[Motown_Johnny]

4. you think they can't buy advertising air time just like anyone or anything else?

I do

[cherokeeprogressive]

5. Not exactly what I said now, is it?

Anyone can throw advertising dollars around. It's the owner of the particular medium, be it the TV channel, radio station, or billboard who ultimately makes the decision.

To say the Chinese decided to have an advertisement shown is disingenuous.

[Motown_Johnny]

6. Hmmmm.......

I'm not certain if there would be some censorship laws that come into play or not


I would think that if some American corporation owned by the Chinese government wanted to buy advertising they would have the same rights as any other corporation.

These entities now have as many .... no wait, more.... rights than actual human American citizens so I must assume that the law would be on their side.



I will admit, I am not absolutely positive about this but it does seem reasonable to me.

[AdHocSolver]

2. Let's give a warm welcome to one of our biggest creditors.

China wants the U.S. to lift the U.S. ban on exports of American technology.

What that seems to imply is that they want us to ship more factories to China. They are not looking to buy products made in the U.S. with that technology.

Technology banned for export often entails technology useful for military applications. Perhaps the corporations involved in our military/industrial complex want to offshore such jobs to China, but have not been able to do so because of export bans on sensitive technology.

A better action for America would be to limit imports from China to rectify the trade imbalance.

[Warren DeMontague]

3. I wonder how they managed to afford that?

Oh, wait.