The SECRET LIST Of 14 WORDS That Republicans Are NEVER Supposed To Use

[Segami]

" At the very back of the now leaked Republican manual from Frank Luntz are 14 terms that Republicans are never supposed to use, and some of the words on the list may surprise you.



The leaked Republican manual is the entire framework which Republicans have been using for years to frame issues and win debates. Although it was written in 2006, much of the Luntz gospel is still not only in use, but is repeated verbatim daily by the GOP members of Congress and the candidates who are running for the 2012 nomination.



Here is the ENTIRE MANUAL:
http://www.scribd.com/doc/70467439/Leaked-Luntz-Republican-Playbook




For our purposes in 2012, the most interesting part of the manual that is located in an appendix titled The 14 Words Republicans Should Never Use. Luntz introduced the list by writing, “Sometimes it is not what you say that matters but what you don’t say. Other times a single word or phrase can undermine or destroy the credibility of a paragraph or entire presentation. This memo was originally prepared exclusively for Congressional spouses because they are your eyes and ears, a one-person reality check and truth squad combined. However, by popular demand, I have included and expanded that document because effectively communicating the New American Lexicon requires you to STOP saying words and phrases that undermine your ability to educate the American people. So from today forward, YOU are the language police. From today forward, these are the words never to say again.”



Here’s the list:


Never say/ Instead say:



1. Government / Washington


2. Privatization/Private Accounts / Personalization/Personal Accounts


3. Tax Reform / Tax Simplification


4. Inheritance/Estate Tax / The Death Tax


5. A Global Economy/Globalization/Capitalism/ Free Market Economy


6. Outsourcing/ Taxation, Regulation, Litigation, Innovation, Education


7. Undocumented Workers/ Illegal Aliens


8. Foreign Trade/ International Trade


9. Drilling for oil/ Exploring for energy


10. Tort Reform/ Lawsuit Abuse Reform


11. Trial Lawyer/ Personal Injury Lawyer


12. Corporate Transparency/ Corporate Accountability


13. School Choice/ Parental Choice/Equal Opportunity in Education


14. Healthcare “Choice”/ “The Right to Choose”




All of these words and phrases were decided on based on focus groups and polling. Terms like undocumented worker are still not used by Republicans. Instead, the much more politically loaded term illegal alien is used. Luntz also makes extensive use of language that implies a positive or negative right. The term parental choice implies that Republicans are positively defending the right of parents to decide where their children go to school. In reality voucher programs take money away from public schools and don’t give parents enough funds to cover the tuition and expenses of a private institution, but this fact is covered up by invoking the positive language of choice.


cont'


http://www.politicususa.com/en/14-secret-gop-words



.

[CaliforniaPeggy]

1. Thank you! This is most illuminating.

[vets74]

52. "Democracy is not the solution to our problems. Democracy is our problem."

Never say "democracy" when "government" or "Washington" can be inserted with a derogatory smirk.

Try this on for size:

"I'm from your democracy and I'm here to help you !"

Recall Katrina, Irene... what would happen is a tsunami hit one of our coasts.

Soft-selling fascism has a 50-year record of solid achievement in America.

[gateley]

2. Luntz is excellent at this. Wish he was on our side. nt

[ClassWarrior]

6. We have Lakoff. Even better than Luntz. Wish our side listened to him.

NGU.

[gateley]

15. Never heard of him. Which proves your point. I'll go check him out. Thanks. nt

[BlueIris]

28. While he's not perfect, Lakoff's "Don't Think of An Elephant" really changed my life.

Also changed my views on linguists. (I used to hate them.)

[Pacifist Patriot]

38. I agree.

[Jackpine Radical]

67. Also try Drew Westen "The Political Brain"

for some more psychological angles on political communication.

[duhneece]

49. & wish our side hadn't chosen to ignore him and his info

[Warren DeMontague]

8. you'd think with all of Luntz's awareness about public perception

he'd find a better barber.

[immoderate]

54. I think his rug has been upgraded since that picture.

--imm

[Marazinia]

22. I could do it

It's one of the few things I'd be good at.

Question is, do I want to wake up every morning and look in the mirror and think to myself, "Today I'm going to use language to manipulate the way people think about their society, their government, and their economy so I can get paid and so people will do what my boss wants them to do."?

So far I haven't found anyone willing to pay me simply to take apart manipulative language and teach people when and how it's used, but I'd be open to that if anyone is hiring.

[gateley]

40. You could use truthful language to counter THEIR manipulative

language. Their little sound bites have become part of the lexicon - we've all started using them when referring to certain topics.

[Marazinia]

43. Yeah, it's a very fine line

I actually stopped myself in the post you responded to from using language like 'shape' and instead used the word 'manipulate' because that's the word that best expresses my view on the matter.

Still, it's a fascinating area of study. Most of us think mainly in words, so how we say what we say is incredibly telling and also affects how we influence each other.

[Pisces]

53. Luntz is on the side that pays him the most, and he has made a career of teaching companies and

politicians how to rephrase things in order to sell or spin in a better way. Dems do it too.

[DeSwiss]

3. Newspeak

Newspeak

"Don't you see the whole aim of Newspeak is to narrow the range of thought? In the end, we shall make thoughtcrime literally impossible, because there will be no words in which to express it." ~ from 1984 by George Orwell ~

- K&R

[City Lights]

4. The entire Republican party is made up of Frank Luntz puppets.

Not one original thought in the entire lot.

[BlueCaliDem]

16. That would explain why Republicans never answer questions

and have that deer in the headlight look as they rattle off their memorized responses. Sad part is, they get away with it each and every time because talkingheads and reporters don't follow-up or push to get their questions answered.

[Luminous Animal]

5. I've been begging liberals/leftists/Democrats to reject the term illegal aliens pointing out

that it is dehumanizing and a right wing frame. It's good to see it validated in print.

Thanks for posting this.

[Edweird]

10. "Undocumented workers" is dishonest.

It's not like everything is cool if they 'check in'. They need *permission*, which they do not have.

[ClassWarrior]

11. As in permission *documents*??

:eyes:

NGU.

[Luminous Animal]

20. That is exactly what the U.S. government classified undocumented workers as

for decades... undocumented workers. The right wing term "illegal alien" as crept in only in the past decade or so.

I do find it amusing that there, right in front of your face, is the pre-eminent right wing propagandist telling YOU to dehumanize undocumented workers and YOU, a liberal, trot right along with it.

[duhneece]

50. Why use 'worker' to describe a living, breathing, feeling, dancing, music-making human being?

"Worker" limits, but defines how R's see humans, with or without documents. I hope Democrats have a more holistic picture of a human being.

Undocumented resident descibes many of my neighbors here in south central NM, 100 miles north of the murder capital of the world, groud-zero of the War on Drugs, Juarez Mexico.

[TheKentuckian]

68. Which is why I like...Unauthorized Migrant

Totally honest and pretty neutral.

[chollybocker]

7. Equality / Gay agenda.

Family Planning / Abortion.

War / National security.

Occupiers / Rapey hippies.


hey, this is fun... ;)

[Kaleko]

18. You're very good at this.

War / National security is one of the most damaging frames I can think of.

:thumbsup:

[eppur_se_muova]

9. Where's the list of words they'll say repeatedly, but never mean ?

"Bipartisan" and "cooperation" would top that list.

[WinkyDink]

32. "Christian."

[patrice]

42. "Freedom"

[Eric J in MN]

12. Neither "Corporate Transparency" nor "Corporate Accountability"

..are phrases Republican politicians commonly use.

[madrchsod]

13. nixon,goldwater,ford, and eisenhower

[jwirr]

14. Framing rethug style.

[Odin2005]

17. I say "illegal immigrant". I guess I'm a bad person who must be shamed and made to repent.

:eyes:

[Luminous Animal]

21. Or you can reject the right wing language. But go ahead, embrace it. The term

"illegal alien" is probably the American Goebbels' greatest success.

[WinkyDink]

33. As an Italian- and Irish-American, I think "legal" and "illegal" are important and correct terms, re

immigrants.
YOU can embrace the Left's disingenuous language which suggests the "workers" are in line to be "documented," but haven't had their turn at the bureaucrat's window yet.

(And I am fully aware of the US's dependence on such workers in our food industry, perhaps amongst others.)

[Luminous Animal]

47. It is not the lefts disengenuous language. It is precisely the language used for decades on ALL

U.S. documents.

It is the right who decided to change common usage. C'mon. Use your logic. The only reason that Luntz proposed using "illegal aliens" is to CHANGE the common lexicon.

And, as you can see by your own brainwashing, it has worked.

[jonthebru]

64. Well then help get the ball rolling for

some sort of program for "legal" transient worker visa so we can get the tomatoes and oranges picked in Alabama. Because Americans sure don't want to work that hard.

[Odin2005]

35. My Norwegian ancestors came to this country legally.

I understand that those folks are looking for a better life and are trying to get away from the awful shit going on in Mexico, I support giving a large % of illegal immigrants already in the country legal status in order to keep them from being exploited and to keep their kids who are citizens from being thrown out with their parents, but immigration needs to be controlled, we are not an empty country like we were 100 years ago.

[Alameda]

39. Ummm....Mexico? Do you think it's only people from Mexico

who are UNDOCUMENTED???? Jut your words show bias....immigration needs to be controlled? You do realize there are quotas from different countries, don't you?

[redqueen]

44. +1

[Luminous Animal]

48. So? And that justifies another human beings existence as illegal?

[duhneece]

51. I can't see any human being as illegal

Actions are illegal, not human beings, imho.

[Odin2005]

58. Read my whole post.

And the "you are them illegal human beings" meme is inflamatory nonsense. It's their immigration status that is illegal, that the people themselves. :eyes:

[MedicalAdmin]

36. If you are autistic you might want to remember who...

The national socialist ( now global corporatists) came for first.

Oh and I suspect that you can't trace your north Dakota ancestry back to the first nations, so you aren't exactly "documented" yourself.

[redqueen]

45. Well you know, it was only after white people took over

that it mattered if you were here legally. Before that it was all good to come here and take whatever they wanted, cause God said they could have it.

[Odin2005]

59. My ancestors came legally through Ellis Island.

[MedicalAdmin]

69. Why and when?

Do you have a "real" birth certificate?

[LanternWaste]

74. And I say "illegal speeder"

And I say "illegal speeder" when I see someone doing 70mph on a highway zoned at 60.

let's not conflate being bad with simply buying into the R's re-branding of language... unless of course you simply felt that your point could only be better served with melodrama and self-martyrdom.

[LeftyMom]

19. If that's legit he needs a proofreader.

The poor quality of the document and the obviousness of the content suggest a fake to me.

[OnyxCollie]

23. I'm guessing the typos are due to OCR (optical character recognition.)

This isn't the original document, so I think it was scanned and not proofread for errors resulting from difficulties with the OCR.

[LeftyMom]

26. I don't buy it.

First of all, OCR typos would mostly be letter substitutions, not homophones, misspellings, corrected words left next to errors, etc. That's all consistent with sloppy typing, not a bad scan. Second, why would somebody import the document into another document? It would be more convincing to upload a scan of the existing document (or the digital equivalent, such as the original PDF or something of the sort.)

Anybody with a passing familiarity with previous articles/interviews/etc about Luntz and a word processor could come up with this. I don't see anything in the document that lends a particular air of authenticity, and I do see a lot of mistakes that ring hollow.

[drmeow]

24. When Colbert did his segment

on how to make people like the concept of "corporations are people" for his super PAC he introduced Luntz in part as the person who came up with climate change as a substitute for global warming and my first thought was "well, that one didn't work out for you now did it!" I think climate change has turned out to be much easier for people to accept because they see extreme cold as well as extreme heat and global warming just allows people to claim that if the globe is warming, why is it so cold.

Oh, Colbert also credits him with death tax so maybe this manual is legit.

[Poll_Blind]

25. Luntz is a little turdfish.

I know everybody already knows this but I just had to raise my voice about it for the umpteenth time.

A little fucking weaselly turdfish.

Ever since I first saw him on CNN doing his bullshit medicine show I have detested him and the cons he runs.

PB

[valerief]

57. Yeah. Why are people saying he's brilliant? He's just rephrasing the obvious. That's not brilliant.

All you have to do is focus on certain terms used and rework them to your advantage. That doesn't take a genius.

[progressoid]

27. I have a few words to describe Frank Luntz

But I'm trying to keep my BP down. So, I'll let this graphic sum up my feelings.

[SpiralHawk]

29. Occult Republicon Mindf*ckery is a grave danger to democracy

...it should be clear. This is some dark shit.

[Scuba]

30. I've got a few for Democrats...

Tea Partier / Tea terrorist

Republican / Rep of the 1%

Paul Ryan / blob of santorum

[AsahinaKimi]

31. I think I have heard O'Reilly use everyone of those...

from the video posts I have seen on this website.

[WinkyDink]

34. The key one: Never say "Democratic".

[MedicalAdmin]

37. One thing I know they never say.

I'm gay and I'm proud.

[jtown1123]

41. I hear them say government all the time. It's Democrats that use Washington.

[Raksha]

46. K & R - Originally this secret manual was for congressional spouses...

Republican congressional spouses, of course. Every Democratic member of Congress should have a copy and carry it publicly. Then when some regressive Repuke was holding forth on "illegal aliens" (for example), they should whip out their copies and open them to the right page.

Of course every voter should have a copy also, and keep it next to the TV for reference when watching the Sunday talk shows.

[Enrique]

55. never say "rich person"

say "job creator"

[rgbecker]

56. I never let the term "Death Tax" pass.....

I quickly point out there is no such thing as a death tax, maybe they are thinking of the "Estate Tax". The estate tax is a tax on an "estate" not on dying. It's to make sure there are fewer spoiled rich kids in the world.

[ThoughtCriminal]

60. Double-Plus Useful

Dictionary get smaller every year!

[wiggs]

61. How many memos and instructions have surfaced that

paint a terrible picture of hypocritical, manipulative, cynical, inaccurate, deceptive GOP messaging that gets no play? Shouldn't the DNC or dem leaders unearth the half dozen or so that we've seen...going back to ones mistakenly given to dems on the house floor a decade ago...and including the ones that Roger Ailes distributed to his "news" team to phrase certain issues with a bias?

You don't hear about these except on DU. No news play. But if Charles Schumer admits that he suggests his colleagues refer to gop tactics as extreme...it makes the yahoo front page and my RW email how disgusted they are.....

sigh

[annabanana]

62. Luntz with Colbert is some of the funniest TV I have ever seen.

Either Luntz is a 100% "IT Getter".. or the Arts of Irony & Satire are completely over his head. It is impossible to tell which in that exchange.

[cui bono]

66. When was that? n/t

[annabanana]

70. (one of last week's shows.. not sure which day). . . . . .n/t

[cui bono]

73. Okay, thanks. I'm a week behind. :( n/t

[jonthebru]

63. Affordable Health Care!

NOT "Obama Care" You hear Progressive people using that term all the frickin' time.

[cui bono]

65. Here's another one that even most DUers use:

Nuclear Waste / Spent Fuel


Oh, and how about...

Anti-Choice / Pro-Life

[hifiguy]

71. Not surprising

but still raises eyebrows because of a cynicism not even George Orwell, who predicted this, could have imagined. Repukes are the lowest form of life infesting this planet.

[Fire Walk With Me]

72. "Corporate Accountability"? I strongly welcome that.