YouTube to launch 100 'TV channels' - each offering 25 hours of shows per day

[Ichingcarpenter]

YouTube is to take a dramatic step away from its roots as a user-generated video site - launching 100 new professionally produced TV channels in partnership with stars such as Madonna and Ashton Kutcher.

The channels will roll out from this autumn, and will be free of charge, supported by Google's advertising system.
The move is designed to turn YouTube - already available via many internet TVS - into a rival to cable and satellite TV channels.

Owner Google says that the channels will be on-demand services, each offering 25 hours of programming a day.
The arrangement should work in YouTube's favour when it comes to advertising. Many big-ticket advertisers are relucant to be seen alongside 'user-generated' videos, and would be happier with professionally produced, star-studded content.





Read more: http://www.dailymail.co.uk/sciencetech/article-2055701/YouTube-launch-100-TV-channels--offering-25-hours-shows-day.html#ixzz1cRLlviIy



25 hours? well maybe if you add them up differently

[Throckmorton]

1. 25 hours a day,

Maybe the Imperial Hour is like the Imperial Gallon, not equal to the US counterpart? It is a Daily Mail article.

[PoliticAverse]

2. Well it is informally known as "The Daily Fail"... n/t

[Ichingcarpenter]

3. other links

http://news.google.com/news/more?q=YouTube+to+launch+100+'TV+channels&hl=en&client=safari&rls=en&prmd=imvnsu&bav=on.2,or.r_gc.r_pw.,cf.osb&biw=690&bih=399&um=1&ie=UTF-8&ncl=dLmHS41LbTvPgqM1-TiQ6PJX1bJOM&ei=d8avTor-IrDa4QT9gNWZAQ&sa=X&oi=news_result&ct=more-results&resnum=1&ved=0CC0QqgIwAA

[dipsydoodle]

8. Grauniad here if you prefer that

http://www.guardian.co.uk/uk/blog/2011/nov/01/occupy-london-live-coverage-of-protests-and-reaction

btw : the original alt. titles for the Daily Mail were the Daily Hate Mail or the Daily Lie neither of which, if nothing else , switched a noun to a verb.

[SpiralHawk]

9. The 25th Hour will be subliminally pumped into your brainpan

from the GMPCS (Google Master Prole Control Studio) to ensure that you remain within SAP (Socially Acceptable Parameters), and thereby serve docilely as a productive Prole of the Realm (R).

[Motown_Johnny]

10. I assume there will be less time spent on ads, so you can fit 25 hours of programs into 24

[unblock]

24. ah, but they didn't say WHICH day: it's the day we "fall back" and get an extra hour!

[nilram]

30. Sounds like Alvin Toffler -- or Lewis Carroll!

"Future shock is the shattering stress and disorientation that we induce in individuals by subjecting them to too much change in too short a time."
Alvin Toffler, author of Future Shock

And from Lewis Carroll, in Through the Looking Glass
The Queen, "Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!"

[eShirl]

4. If each individual show is on-demand, as opposed to a streaming channel, they could offer 100 hrs a

day

[C_U_L8R]

5. Back to back re-runs

of Spinal Tap

[Marazinia]

6. First thing I thought when I read this was

Will it make them less dependent on independent information sources and therefore less apt to host them? Advertisers already supposedly don't want to be seen alongside homemade video, huh? So Youtube is going to offer something they do want to be seen alongside. Then what will be the incentive for Youtube to continue hosting homemade videos?

[AsahinaKimi]

7. I don't have TV but I do use the internet

And so far, I have totally enjoyed Youtube's movie section. The most you pay for a movie, say like "GREEN LANTERN" is $3.99. Their selection could be a little better, but I have found some entertaining movies there. Out here, to go to a movie theatre costs you at least $12.00 and about $18.00 for IMAX. When you add up the popcorn, and extras.. its way, way too much for entertainment.

I don't mind waiting for a movie to be released to DVD, but I won't be buying or renting any of those either. Youtube works best for me, and they do have free movies there as well. They have documentaries like some of Michael Moore's films, "Rodger and Me" and "Sicko".

Not sure that I would do their TV style programs. I was sickened by the wave of reality TV that came on of late, and I have no interest to watch it. (The only thing Live, I would watch is an NFL game..or perhaps some other sporting event, like the World Cup Soccer, NHL Hockey or even Japanese Baseball, which as I understand it, is still going on!.)

I will check it out.. but I don't know if I will find anything of interest. (Might have to go to
Hulu.com and watch old episodes of StarGate: SG1, Stargate: Atlantis, or StarGate: Universe.)

[qb]

11. 8 days a week, too!

:silly:

[Ichingcarpenter]

13. Well after 'a hard days night'

what else could we do?

[Hotler]

12. No infomercials in the middle of the night? What will I do??? eom.

[MilesColtrane]

14. And, the "Oww My Balls" channel is born.

Mike Judge is a prophet.

[Safetykitten]

20. So true.

[Odin2005]

15. 25 hours? YouTube can slow Earth's rotation?

[Shagbark Hickory]

16. Brilliant. I wonder what the cable companies who deliver broadband to many will think about

google going into the teevee bitniss.

[musiclawyer]

21. This is their attempt to thwart Apple TV 2.0

which is partnering with U-verse, coming soon. Basically ala carte.

Dish, Dirctv, comcast, etc are dead man walking unless they adjust. The millenials and increasingly gen xers will not pay 100 dollar a month for basically a handful of shows they watch plus selected sports.

Ala carte is coming. Like it or not for the big boys. Adapt or die.

[Shagbark Hickory]

22. My point is; doesn't the final mile provider of broadband get to decide?

If I was comcast, charter, time warner etc, I think I'd be planning to implement tiered pricing for broadband or blocking access to sites with competing free or low cost options for tv programming.

I would hope teh google has a long term strategy for providing the broadband as well because they very well may need it.

[Modern_Matthew]

17. Hope this is the beginning of the end for cable. nt

[Ichingcarpenter]

18. I watch everything I want on the internet

including movies, TV shows for free on the internet etc.

Killed cable years ago.

I still like DU to keep me up on the view and morning joke, but
the internet rules.

[Shagbark Hickory]

25. Who do you get your broadband from?

[Ichingcarpenter]

26. I live in Europe now and get 10 for $24 a month

the USA is very expensive as compared to the rest of the civilized world.

[Shagbark Hickory]

29. LOL. ok.

[ecstatic]

27. Why? Because you don't (or can't) watch?

:shrug: I have a problem when people try to limit my options. The Youtube thing is a great thing. More options.

[Safetykitten]

19. Ah, "I Love Lucy" forever. Does Google make any shows?

Or are they a parasite that just shows re-runs.

I do like the pay for what you watch, as this will kill the religious channels that I pay for with my cable bill.

[Courtesy Flush]

23. 2500 hours of daily programming?

I think people will be buried in choices. It will be hard to find what's worthwhile.

[Earth_First]

28. See! I just KNEW that the future was going to save us time!

Now we have a whole extra hour to watch infotainment!

Thanks, future!