BofA customers defecting, poll shows

[Gidney N Cloyd]

http://www.dailyherald.com/article/20111105/business/711059965/

NEW YORK — Bank of America retail customers are the least satisfied among clients of the biggest U.S. lenders and the most likely to defect to competitors, according to a Harris Interactive poll.

Nine percent of people with Bank of America accounts were “not at all likely” to continue to use the Charlotte, N.C.-based lender, the survey shows. That is triple the rate of JPMorgan Chase customers and 50 percent more than Wells Fargo.
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The results highlight challenges that lenders, especially Bank of America, face in retaining customers. Ten percent of the firm’s clients surveyed were “not at all satisfied,” compared with 2 percent for JPMorgan and 7 percent for Wells Fargo. When asked how lenders are “valuing you as a customer,” 42 percent rated Bank of America as “fair” or “poor,” compared with 30 percent for both JPMorgan and Wells Fargo.

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Not-for-profit credit unions, which are owned by members, had the best scores in the Harris survey, with no respondents saying they were highly dissatisfied. More than 70 percent of credit union users were highly satisfied, compared with 27 percent for Bank of America, 31 percent for JPMorgan and 34 percent for Wells Fargo.

[quinnox]

1. Bank of America's new slogan, "Yes we suck, and we are proud of it!"

[Gidney N Cloyd]

2. I should add-- I was really happy with Lasalle Bank before BoA bought them...

...the service has been about the same but the nonsense with the fees has been ticking me off. That and spinning my mortgage off to another big bank.

[Turbineguy]

3. I had been with Bof A since 1969

but left when they got bought out by Nations Bank.

The BofA at one time really was "the Bank of America". It was a big name and they tried to live up to it.

It was a pleasure then to tell people where I banked. Banking with them then, established you as a person of substance and discrimination (in the good sense).

[fascisthunter]

4. some say it isn't much... well then, no harm done

:evilgrin:

Who bailed you out... oh, we the people did. We actually should own your ass.

[eridani]

5. AFAIK, BofA actually started out as a bank for little people

My how things change.

[WillParkinson]

6. It's still a bank for little people...

The look down on you from their ivory towers and say, 'my, look at all the little people'.