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Why Apple's Siri is a disruptive technology:

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dkf Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-07-11 11:59 AM
Original message
Why Apple's Siri is a disruptive technology:
Edited on Mon Nov-07-11 12:13 PM by dkf
This is because Siri transforms computers from “passive” participants in the search process to “active” ones and in so doing urinates all over Google’s model. Instead of taking queries and then passively spitting out 10 blue links—which you then have to mine for the correct information—Siri actively goes and gets the correct information, herself. If you don’t give Siri the input she needs, she’ll ask you directed questions until you do. If the goal of your search is a specific action (like buying a movie ticket, reserving a table or calling a taxi), Siri can skip all the steps Googling would require and just do it.  At least that is the idea.  Siri is still quite limited in what it can do, but the writing is on the wall.

When a technology comes along that eliminates the need to follow previously-required processes, we call it disruptive. There’s no other way to slice it.

Many classical tragedies have ironic twists at their center, and this one is no different: When they launched Android against the iPhone, Google and Schmidt attacked Apple’s homeland and turned a longtime friend (Steve Jobs) into a mortal enemy. And now, with Siri, Jobs will have his posthumous revenge. Because make no bones about it: despite Jobs’ original claims that the Siri acquisition was not about search, Siri and the ecosystem of Siri-optimized APIs sure to evolve in its wake represent a bigger mortal threat to Google’s search business than anything Google has ever faced.

http://seekingalpha.com/?source=email_rt_article&ifp=0#article/305863-thanks-to-siri-google-s-glory-days-are-numbered/

http://m.techcrunch.com/2011/11/06/schmidt-right-google’s-glory-days-numbered/?icid=tc__art&
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HopeHoops Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-07-11 12:00 PM
Response to Original message
1. I want my 5 1/4" floppies back.
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JackintheGreen Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-07-11 12:04 PM
Response to Reply #1
2. Hie thee away, technocrat
Give me cassette storage or give me death!
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hlthe2b Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-07-11 12:04 PM
Response to Reply #1
3. along with your 8-tracks?
;)
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HopeHoops Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-07-11 12:07 PM
Response to Reply #1
4. Well shit. I've got both casette storage and 8-tracks. And I use a LaserDisc player.
Just watched Blazing Saddles (again) on LaserDisc.

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ChairmanAgnostic Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-07-11 12:13 PM
Response to Reply #1
5. I used the bigger ones,
They were 8 inches, at least.

The 5 1/2 inchers held 4-10 times the data.
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HopeHoops Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-07-11 12:15 PM
Response to Reply #5
6. The DEC Rainbow used 8" floppies. They were a shitload slower.
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Jazzgirl Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-07-11 12:52 PM
Response to Reply #1
20. I want dual disk floppy drives!!!!!111!!!
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Fumesucker Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-07-11 12:18 PM
Response to Original message
7. Herself?
It's not self-aware and it's not female.

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LiberalAndProud Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-07-11 12:19 PM
Response to Original message
8. I'll miss the unexpected tangents. Searches often lead to the most unexpected places.
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dkf Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-07-11 12:26 PM
Response to Reply #8
10. Oh I'm sure you will still be able to do it that way.
Interesting comments in the seeking alpha link on how this could hurt google's pay to play model or whatever they call it.
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LiberalAndProud Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-07-11 01:00 PM
Response to Reply #10
21. I'm sure I would be able to, for a time at least.
But I will probably opt for the most efficient path to the information I seek. Google will necessarily respond to the competitive pressure. Unexpected and entertaining tangents will come in the form of "surprise me" links and I almost never opt for those.
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pnwmom Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-07-11 12:26 PM
Response to Reply #8
11. I agree! I wouldn't trust SIRI to know what I want, except in a very limited way.
For one thing, I often don't know what I want until I see it.
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dkf Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-07-11 12:29 PM
Response to Reply #11
13. Well you might try Siri first to save time, then move to Google.
But Google has a lot of dead ends and useless links. Sometimes it's so frustrating to wade through it.
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ProgressiveProfessor Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-07-11 12:21 PM
Response to Original message
9. The technology has been around for a while
Not even all that novel or disruptive. All Apple did was make it cute.

If history is guide, anytime now Apple will start filing suits against the examples of prior art.
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dkf Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-07-11 12:27 PM
Response to Reply #9
12. What it needs is eyes.
Bing's search may have been significantly better for all I know but who uses it?
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eShirl Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-07-11 12:35 PM
Response to Reply #9
14. Isn't it basically just Eliza with voice recognition & synthesis + a search engine?
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ProgressiveProfessor Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-07-11 12:42 PM
Response to Reply #14
18. Pretty much. The actual technology has come a long way since Eliza
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alc Donating Member (649 posts) Send PM | Profile | Ignore Mon Nov-07-11 12:35 PM
Response to Original message
15. I'm worried that it will become disruptive
On the bus. In restaurants. In theaters. In meetings. On planes...





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FarCenter Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-07-11 12:37 PM
Response to Original message
16. At least part of the capability is through querying Wolfram Alpha
How the speech front end interfaces with Wolfram Alpha and other sources doesn't seem to be completely disclosed.
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PoliticAverse Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-07-11 12:41 PM
Response to Original message
17. There's a bigg difference between "What time is it ?" and "What's the best restaurant in New York ?"
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Xithras Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Nov-07-11 12:46 PM
Response to Reply #17
19. Ippudo NY
Decided by factoring the number of Yelp ratings against the customer scores. According to Yelpers, Ippudo NY is the best restaurant in New York.

That's the way a computer would answer the question anyway. Everything is a statistic. Break the question down into hard numbers, do a little math, and return the result.

It's effective. Kinda sucks if you like French food though...
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