http://www.opednews.com/articles/The-Corporatization-of-Bre-by-Dr-Stuart-Jeanne-B-111109-243.htmlIn case people didn't notice, October was Breast Cancer Awareness Month. We were all expected to wear pink ribbons all month to help find a cure for breast cancer, an often fatal illness affection one out of eight women. Besides posing the obvious question -- how wearing a pink ribbon stops cancer -- the Think Before you Pink Campaign also challenges whether the true purpose of the Pink Ribbon Campaign is to help women or the dozens of corporations who have jumped on the pink ribbon bandwagon. Like many activists in the toxics movement, they argue that ending breast cancer depends on understanding and eliminating its causes, including the hundreds of endocrine disrupters and other cancer-causing chemicals all of us our exposed to on a daily basis.
Think Before You Pink, a project of Breast Cancer Action, was launched in 2002 and calls for more transparency and accountability by companies that take part in breast cancer fundraising. It has coined the term "pinkwashing" and encourages consumers to ask critical questions before purchasing so-called "pink ribbon" products.
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Pinkwashing
Breast Cancer Action is even more concerned about "pinkwashers," which they define as companies claim to care about breast cancer, while profiting from making or selling products linked to breast cancer. Examples include Avon, Estee Lauder and other cosmetics companies; the pharmaceutical company Eli Lilly; and KFC. Breast Cancer Action is especially concerned about cancer-causing chemicals in a new perfume, Promise Me, Susan G. Komen for the Cure commissioned for 2011 Breast Cancer Awareness Month. Komen is the non-profit sponsor of Breast Cancer Awareness month.
While Avon, Estee Lauder and other cosmetics companies have responded to public pressure by removing some of the most dangerous chemicals from their products, many still contain endocrine disruptors (estrogen-like compounds that promote the development of breast cancer) and other chemicals linked to cancer. Moreover, despite their well-publicized exploitation of Breast Cancer Awareness Month to promote their products, they still refuse to sign the Compact for Safe Cosmetics.
http://safecosmetics.org/article.php?id=749Much more at the link --