ATLAS SHRUGGED DVD Recalled Because Of Ideological Error

[Ichingcarpenter]

Remember Atlas Shrugged, the blink-and-you-miss-it adaptation of Ayn Rand’s unwieldy novel of ultimate evil? The film has hit DVD (which means you can attempt to watch it in your own home, where you have easy access to booze and razors), but the producers are recalling the remaining copies on store shelves (probably all of them) because of an error on the packaging.

The error is in this sentence. See if you can figure out what it is:

“AYN RAND’s timeless novel of courage and self-sacrifice comes to life…”

Yes, the word ‘self-sacrifice.’ Seriously. Here’s the explanation from the official site:

“It’s embarrassing for sure and of course, regardless of how or why it happened, we’re all feeling responsible right now.” says Scott DeSapio, Atlas Productions’ COO and Communications Director “You can imagine how mortified we all were when we saw the DVD but, it was simply too late – the product was already on shelves all over the Country. It was certainly no surprise when the incredulous emails ensued. The irony is inescapable.”

DeSapio continued “Ultimately, the responsibility falls on us, Atlas Productions. We are putting policies in place now to ensure we avoid these types of unforced errors in the future.”

Harmon Kaslow, CEO of Atlas Productions and Producer of the film stated “As we all well know, the ideas brought to life in Atlas Shrugged are entirely antithetical to the idea of ‘self-sacrifice’ as a virtue. Atlas is quite literally a story about the dangers of self-sacrifice. The error was an unfortunate one and fans of Ayn Rand and Atlas have every right to be upset… and we have every intention of making it right.”

The new covers will read:

“AYN RAND’s timeless novel of rational self-interest comes to life…”

The company has a web page where you can register to get a new version of the cover. Oy.


http://www.badassdigest.com/2011/11/11/atlas-shrugged-dvd-recalled-because-of-ideological-error?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+badassdigest+%28Badass+Digest+ALL%29&utm_content=Google+Feedfetcher

[DeSwiss]

1. K&R

Atlas Bombs...... .....again.


- The schaden freudes itself......

[999998th word]

4. @ De Swiss, where did you get the 'Atlas Bomb' ^ I want that!

[DeSwiss]

17. It's yours!

- Mouseover to image - Right click - save image as......














http://www.youtube.com/watch?v=g6bUUmelbyw&feature=player_embedded">It All Goes Back In The Box

[999998th word]

22. Thank you,-can't right click, I have a mac :-(

Sorry, other than :argh: is there a 'plan B' ?

Living in Wi. where bullshi* is king these days. I could fertilize a lot of stuff w/that image.

[lob1]

2. That movie came and went so fast,

Atlas didn't actually have time to shrug.

[XanaDUer]

10. Moviegoers and movie lovers with taste shrugged on "Atlas" nt

[MADem]

3. Oy, indeed. Love DeSwiss's illustration! +1! nt

[JHB]

5. I had to check to make sure this wasn't an Onion story...

...but lo and behold, it's for real.

Is there anything about that movie that isn't self-parody?

[Ichingcarpenter]

6. Yes, it does seem like a self parody of its" rational self-interest'

LOL

[malaise]

11. One word

DELISH!

[JHB]

14. It was intentional! They were just illustrating the pitfalls of collective action...

...like making and distributing movies. All it takes in one weak copy writing link in the chain... :rofl:

[progressoid]

7. Me too.

crazy huh?

[MH1]

15. 'The Onion?' was my first thought as well.

:)

[slay]

8. Seems Atlas still doesn't give a shit

about her crappy novel. that is a classic fuck-up - wonder if whoever designed it put that in there to fuck with these people? :rofl:

[Scuba]

Just goes to show that a laborer in a print shop not only is well-read...

... but has a wonderful feel for subtle humor.

[Scuba]

9. Just goes to show that a laborer in a print shop not only is well-read...

... but has a wonderful feel for subtle humor.

[Motown_Johnny]

12. isn't it just the first half of the story?

I thought they were breaking that up into two parts to make more money (and then lost a ton) so the DVD would only be half of the timeless novel of irrational self-delusion.

[malthaussen]

13. Fortunately, I did not get my morning coffee

... until after I had read this story. Otherwise, I'd be cleaning my keyboard and monitor right now.

-- Mal

[Tom Ripley]

16. I doubt that this relese is even campily entertaining like "The Fountainhead"

Now, THAT movie was a hootfest

[AntiFascist]

18. Bwahahaha....

looks like the film industry shrugged. Did Anonymous infiltrate their marketing?

[Quantess]

19. Self sacrifice is for suckers, I suppose.

Sounds positively Satanic! Alaister Crowley might agree with that.

[AntiFascist]

20. Well, she did sacrifice her soul. n/t

[TacticalPeek]

21. KICK, because they are down - I'm sure they'd approve.

And because it is so fucking funny, and so not rational self-interest.

[Cresent City Kid]

23. So "Heart Warming" was supposed to be "Heartless"?

I could almost understand if the production company was some kind of third party outsourcing deal. This is freaking Atlas Productions, which I'm guessing was created to keep everything in house, especially the messaging. They did everything right except that they put the exact opposite message on the package. I see an office full of pencils with sharpened erasers. Atlas Sucked.