Amazon Tops In Pre-Holiday Pricing Study

[dkf]

Wall St. Analyst Doug Anmuth at JPMorgan is out with another pricing report (we covered DB here). Doug came up with a holiday basket of ~40 items that had this category mix:

http://www.csestrategies.com/.a/6a00d8341d136453ef0162fcb39ecf970d-pi

They then ran those items through Amazon (AMZN), Walmart (WMT), Bestbuy (BBY) and B+N (BKS) (Note: eBay (EBAY) was not a part of this comparison). Their conclusion was that it's essentially a two horse race (Amazon and Wal-mart) and Amazon is the winning horse:

Holiday 2011 trends and calendar

http://www.csestrategies.com/.a/6a00d8341d136453ef0162fcb39ff0970d-pi

Based on all the pricing surveys, it looks like Amazon is set for a great Holiday 2011. We'll be tracking that trend as well as 7 other trends starting on Thanksgiving over on our sister-site eBay Strategies. You can see the 7 trends and detailed calendar here.

http://seekingalpha.com/article/309482-amazon-tops-in-pre-holiday-pricing-study?source=email_rt_article&ifp=0

[TBF]

1. I'm not buying as much this year - but especially for the kids' toys

I order everything I can from Amazon. If you have prime membership the shipping is fast and free, and prices are comparable to local stores or less especially when you add 8% local taxes which I don't have to pay for Amazon merchandise. Finally, I don't have to leave the comfort of my home.