Bronx Cheer For J. Lo's Phony Fiat Commercial

[The Straight Story]

Bronx Cheer For J. Lo's Phony Fiat Commercial

NOVEMBER 22--As part of a new multimillion-dollar endorsement deal with Fiat, Jennifer Lopez has shot several TV commercials for the Italian automaker, placed the Fiat 500 in her latest music video, and even put the vehicle center stage during her performance Sunday night at the American Music Awards.

But while the brand building and cross-promotion campaign is both lucrative and far-reaching, the star does have her collaborative limits. Specifically, the 42-year-old actress will not visit the Bronx in service of shilling the subcompact car.

While Lopez, Fiat, the automotive firm’s PR people, and its Detroit ad agency would have consumers believe that the star deigned to return home to film a low-speed pilgrimage through the gritty streets of her hometown, she actually never set foot in the Bronx during the filming of the Fiat spots.

Instead, the role of “Jenny from the Block” was played by a body double, according to two sources familiar with the commercial production. While the Lopez lookalike was actually behind the wheel in the Bronx, Lopez herself was in Los Angeles, where she was filmed inside a Fiat 500.

http://www.thesmokinggun.com/documents/jennifer-lopez-phony-fiat-ad-564812

[Blue_Tires]

1. I thought this was common practice among stars

either get a double for some establishing shots, or CGI the environment around them?

[Guy Whitey Corngood]

2. When you feel the need to come make a song called "I'm Real"....... You ain't. nt

[Orrex]

3. You had me at "J. Lo's Phony"

[Rex]

4. She is a actor, they make stuff up. It is all fiction.

People stood up and cheered when Darth Vader tossed the Emperor over the railing and to his death in Star Wars. Point is, people cheer for a 'cause' and not so much for reality. We had a fake POTUS in office for 8 years and nobody even blinked.

[Angry Dragon]

6. People were afraid to blink because they were never sure

what he would attack next

[mokawanis]

5. she's always been about image, not substance

To me she's just another rich celebrity asshole. plus, her music sucks. My contempt for her was softened a little after seeing her on Idol, but I still think she's an ass.

[texastoast]

7. I've read that

People who have worked with her say she is a very nice, down to earth person. I don't know personally. I've never met her.

I do think she is quite beautiful to look at, and I rock in Zumba classes to her music with Pitbull. Having owned a 1978 Fiat Spider, I also think she should have chosen a different line of automobiles to promote unless VAST improvements have been made to the cars' mechanical integrity.

[dtexdem]

8. You mean it;'s not really her "playground"?

Oh, the humanity!

;-)

I mean, who really believes car commercials?