Americans Spend More in the Search for Happiness—And It's Not Working

[n2doc]

Recession? What recession? The National Retail Federation estimated that as many as 152 million people braved wild crowds to shop on Black Friday yesterday, 14 million people more than in 2010. They battled early morning crowds (and occasional outbreaks of violence) in hopes of finding the perfect gifts at the perfect cost. Research shows that Americans' spending has increased over the past few decades as people literally try to buy happiness. Unsurprisingly, it's not working.

“ is like a drug,” says James Roberts, a marketing professor at Baylor University. “Our brains releases chemicals like dopamine and serotonin which actually produce feelings of pleasure, and we can become addicted to those feelings. But money and material possessions will not bring you happiness, and not only that, they can cause more harm than good.”

In Roberts’ new book, Shiny Objects: Why We Spend Money We Don’t Have in Search of Happiness We Can’t Buy, he explores the psyche of spending and ways of curbing our nation’s collective bad habits. According to the General Social Survey, people report the same level of happiness today (about half are “pretty happy”) as they did in 1972, even though our national spending per capita increased by 96 percent during that time. More people say they are stressed, anxious, and depressed today, too. Roberts says many national problems come back to our nation’s attitude toward material possessions.

“Our spending is a reflection of our increased materialism,” Roberts says. “When we are materialistic our priorities become possessions and not people. What I don't think people understand is that the impact of materialism goes well beyond just our pocketbook.”

more
http://www.good.is/post/americans-spend-more-in-the-search-for-happiness-and-it-s-not-working/

[Laelth]

1. k&r for exposure. This is significant. n/t

-Laelth