Eat More Kale. Just Don't Confuse It With Chikin.

[Donnachaidh]

http://www.commondreams.org/further/2011/11/30-0



A Vermont folk artist and eco-friendly small businessman is being threatened with legal action by the Atlanta-based, anti-gay-marriage-crusading fast food behemoth Chick-fil-A because his benign, healthy t-shirt slogan of "Eat More Kale" dangerously resembles their obnoxious, spelling-challenged slogan of "Eat Mor Chikin." Bo Muller-Moore, who calls it "a David and Goliath battle," has a lawyer, a website and now a petition from Change.org, which calls Chick-fil-A's actions "a clear case of corporate bullying."

A lawyer for Chick-fil-A said Muller-Moore's effort "is likely to cause confusion of the public and dilutes the distinctiveness of Chick-fil-A's intellectual property and diminishes its value."

more at the link --

[MADem]

1. His logo doesn't look a thing like the Chick-Fil-A one, either.

Not even close.

Plus, he knows how to spell "more."

Anyone who confuses KALE with Chik-n has bigger problems than the average Joe Public.

[peacetalksforall]

2. It all centers around the word 'eat'? If he had used "Buy more kale" s

they would not have gone after him?

[KamaAina]

3. There are no Chick-Fil-A's in Vermont.

Not one.

So apparently the "Eat More Kale" shirts are keeping Vermonters from driving to New Hampshire for their processed chicken fix. :eyes:

[EC]

4. No, they did that all by themselves.

A lawyer for Chick-fil-A said Muller-Moore's effort "is likely to cause confusion of the public and dilutes the distinctiveness of Chick-fil-A's intellectual property and diminishes its value."


Using slang on their tee shirts diminishes the value and the intellectual property in and of itself. I have no idea what they are promoting with that slogan that sounds more like like a slur making fun of a demographic. It's not even a close call in my mind.

[pinboy3niner]

5. Eat more kale--it goes well with fillet of Chick-Fil-A spokescow...

...and a nice Chianti.

[Blasphemer]

6. Never been in a Chick-Fil-A and had no idea about their conservative leanings

This lawsuit seems as frivolous as the Lindsay Lohan one against Pitbull.

[PuraVidaDreamin]

7. Yeah, and it's all spelled correctly!

There's no confusing the two!

[2bfree]

8. His logo isn't even misspelled.

I really am hating on chick-fil-a, so much I ordered a shirt from this guy.

[AllyCat]

9. Because no one before has thought to say "Eat more (fill in the blank)"?

Hmmm... Glad he has a lawyer. Lets bring down another corporate bully. Especially one that can't even spell.

[patrice]

10. Is Chik-fil-A dominionistic? Their grand-opening here was accompanied by

a 2-day churchy youth group slumber-party in their parking lot, written up as some kind of youth activism by our local paper.

It'd be interesting to look at whom they hire.

[Donnachaidh]

11. oh yeah -- BIG TIME.

The food is not that great -- overly salted and deep fried. Easy to avoid.

[Amaril]

12. Not sure if they're dominionistic, but..........

they have ties (donations of money & goods) to several "Family First" type organizations (I tried googling for the specific ones, but I'm at work, so time is limited -- only one I could put my fingers on at the moment is the Pennsylvania Family Institute) that are the big push behind the anti-same sex marriage legislation that keeps popping up all over the place. Part of their mission statement reads: "to glorify God by being a faithful steward of all that is entrusted to us.”, and all of their stores are closed on Sunday as a matter of corporate policy.

They are, obviously, entitled to their beliefs and to put them into practice however they see fit, but I am also free to not spend my money at an establishment that will, in turn, contribute part of that money to causes which seek to trample the rights of others.

[HopeHoops]

13. Spelling-impaired protesting cows are "intellectual property"????

What about "EAT MORE SHIT" - would they object to that one too?