http://www.counterpunch.org/lawrence12222010.htmlWhat does Bush have to offer? His credibility with Latinos, for one. Rove helped design and manage Dubya's high-profile diplomacy with then-Mexican President Vicente Fow within days of taking office in 2001, which was designed to set the stage for immigration reform, and a broad GOP outreach campaign to Hispanics. 9/11 largely killed this initiative during Dubya's first term, but Bush still named top Hispanics to his candidate and kept up a steady stream of positive rhetoric, including his widely repeated statement that "family values don't stop at the Rio Grande."
And then, to the chagrin of Bush and Rove, the GOP far-right, inflamed with "nativism," seized the initiative on immigration, and began attacking Bush's carefully worked out compromise with the Democrats on legalization as an unconscionable "amnesty." Thus, began the slow but steady erosion of the GOP's standing with Hispanic swing voters, which culminated in Obama's victory in 2008, and a decline in Hispanic support for the GOP from the record 44% for Bush in 2004, to a mere 31% for John McCain.
Of all the GOP's future prospects, Jeb's clearly the best positioned to woo some of these disaffected Latinos back - and even more, to start building a larger and more enduring base among America's largest and fastest-growing ethnic group, and now 10% of the national electorate - and counting. Bush himself speaks fluent Spanish, owing to his youthful travels and stays in Mexico, during one of which he married his wife, Columba, who is of Mexican descent. And like Dubya, and in sharp contrast to GOP nativists, Bush would like to steer a middle way between an outright embrace of "amnesty" and a de facto policy of mass deportation, a position that aligns with most public opinion polls, and indeed, is the positon of a slim majority of Republican voters also.
That Jeb Bush is popular with Latinos in a way that few Republicans ever have been is indisuptable. He won 55% of the Latino vote during his re-election, the first time a Republican has served two consecutive terms as Florida governor. And that wasn’t just 55% of Cuban-Americans, who have long dominated Florida’s Latino community and long voted GOP.. Jeb actually won 55% of the Latino vote across the board, including Central and South Americans and Puerto Ricans, which not even Marco Rubio was able to accomplish this November. Yes, that’s how popular – and how much of a threat – Jeb potentially is.