**YAY** Capitalism at it's best. Such a noble quest.

[Sheepshank]

http://news.yahoo.com/s/yblog_thelookout/20110328/ts_yblog_thelookout/new-york-law-firm-under-fire-over-911-ad

http://l.yimg.com/lk/api/res/1.2/i2jP.v9hx0WeV.KEbyiMAA--/YXBwaWQ9eW1lZGlhO2g9Mjk1O3c9MzAw/

One of New York's Bravest is objecting to the use of his likeness in a poster marketing the services of a New York law firm that specializes in 9/11-related illnesses.
...snip...
According to the New York Post's Reuven Fenton and Jennifer Fermino, Keiley is particularly upset that the photo in the poster was manipulated from a generic promotional photo for the department--of Keiley holding his fire helmet. The law firm's ad agency, Barker/DZP, swapped a picture of the World Trade Center in place of the helmet. They then debuted the poster at a fundraiser, the World Police Fire Games Event Gala; a move Keiley thinks makes him look like a "scumbag."

"It's an insult to the Fire Department. It's an insult to all the families who lost people that day," Keiley, an ex-cop who also works part-time as a model and actor, told the Post. "It makes me look like I'm cashing in on 9/11, saying I was there even though I was never there, and that I'm sick and possibly suing, trying to get a chunk of money."

While I understand there is a 2nd layer of possible attorney sleaze going on, I have developed a bitter taste towards the pervasive capitalist attitude that "anything goes, when it comes to making a buck".