Q1 2011 Ratings: MSNBC Has Best Quarter in Two Years

[RamboLiberal]

While CNN took a bite out of MSNBC’s lead during news-heavy March, the NBC News channel kept its primetime winning streak alive against CNN for the quarter.

-----

MSNBC beat CNN in primetime by 20% in total viewers (978,000 v. 814,000) in Q1 — the 6th consecutive quarterly win over CNN and MSNBC’s best delivery since Q1 2009. Year-over-year MSNBC primetime us up +16% in Total Viewers and up +13% in A25-54 viewers.

-----

“The Rachel Maddow Show” finished 1Q well ahead of CNN a 9 p.m., where “Piers Morgan Tonight” currently airs, by 26% in total viewers (1,065,000 vs. 848,000) and 10% among adults 25-54 (295,000 vs. 269,000). TRMS delivered the strongest A25-54 and total viewer audiences for the hour since 1Q09. Compared to 1Q10, TRMS is up 16% among total viewers and 24% among A25-54 in 1Q11.

• At 10 p.m., where “The Ed Show” with Ed Schultz currently airs, MSNBC beat CNN’s “AC 360” for the 3rd consecutive quarter (881,000 vs. 858,000). This is MSNBC’s strongest total viewer delivery since 4Q08. Compared to 1Q10, MSNBC at 10 p.m. has grown 50% in total viewers and 27% among A25-54 in 1Q11.

http://www.mediabistro.com/tvnewser/q1-2011-ratings-msnbc-has-best-quater-in-two-years_b58896#more-58896

Also Glenn Beck lost -30% of his audience over a year ago.

While Glenn Beck and Greta Van Susteren easily made the Top 12, the shows are down the most for the network. Compared to Q1 2010, Beck was down -30% in Total Viewers and down -37% in A25-54 viewers, while “On the Record” was down -23% in Total Viewers and down -28% in younger viewers.

http://www.mediabistro.com/tvnewser/q1-2011-ratings-fox-news-1-for-9-years_b58892

[SoCalDem]

1. Even while "winning", the numbers are quite small

"Cable-news" is a niche market compared to the 30 minute broadcasts on the "mainstream channels", even though they provide MORE broadcasting.. Millions of people do not have cable tv...800K sounds great, until you compare it to the hundreds of millions who vote in major elections..

That said, CNN still sucks unless there is SO much happening that we get a glimpse of CNN-I.