Using live worms as bait: Voters swayed by interactive 'worm' graph during election debate

[DavidDvorkin]

Research from Royal Holloway, University of London and the University of Bristol calls into question people's ability to form their own judgements about their preferred election candidate after finding voters could be heavily swayed by 'the worm' - a continuous response tracking measure this is increasingly being used in live election debates around the world.

http://www.eurekalert.org/pub_releases/2011-03/plos-ulw032811.php


Jeez. Not entirely surprising, but very disturbing.

[Old and In the Way]

1. Sorta like a feedback loop that introduces distortion.

A simple solution would be not to have the real time measurements shown to those that are providing the spontaneous inputs.

[applegrove]

2. Does this have anything to do with a squiwormish?