Glenn Beck’s conversion from entertaining (for some) super-conservative to the voice of the end times is turning out to be very bad for ratings.
Earlier this week, Buckley Radio yanked Beck from four of its stations after having already pulled him from their flagship station – WOR in New York City- back in January.
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While the radio show can survive the loss of the smaller markets in the Buckley group, no radio program can long survive the loss of New York as being shut-out of the nation’s largest market makes selling national advertising exceptionally difficult if not completely impossible.
This is particularly true when you add in the loss of affiliates in major markets such as Philadelphia and the show’s getting the boot out of the key morning drive slot in Kansas City.
http://blogs.forbes.com/rickungar/2011/03/29/glenn-beck-radio-tv-ratings-a-mess-prophet-of-doom-not-profiting-from-doom/