Yahoo Extends Data Retention From 90 Days To 18 Months (to give users a "more robust experience")...

[Amerigo Vespucci]

Yahoo Extends Data Retention From 90 Days To 18 Months

http://www.huffingtonpost.com/2011/04/18/yahoo-data-retention_n_850373.html

Yahoo has extended the length of time they hold onto user data to 18 months from the previous 90 days.

Yahoo released a statement claiming the move will give users "a more robust individualized experience" while it continues to value "innovation in the areas of transparency and choice to protect privacy."

Though the company strove to minimize the length of data retention in the past, it has since reevaluated their policy on how long it will keep log file data --a file listing the actions that users take, such as where they go on the site and when.

"It's clear that the Internet has changed, our business has changed, and the competitive landscape has changed," read the statement. "We have been reevaluating our log file data retention policy in light of these changes and as a result of this review we are moving to align our log file data retention policy closer to the competitive norm across the industry."

[hobbit709]

1. (to give users a "more robust experience") MY ASS!

They want to data mine it.

What does this do for me?

[Newest Reality]

2. I don't recall ever wanting

a more robust, 1984 experience. Maybe shoving the Big Brother sensors into every orifice is considered "robust" these days.