How Democrats and Republicans use the media (very differently)

[Scuba]

http://www.jsonline.com/blogs/news/120368144.html

Very interesting article about how Democrats and Republicans watch the TeeVee, visit web sites, and otherwise use the media.

Some very interesting and revealing graphs turn the data to information.

<snip>

Democrats and Republicans not only vote differently and see the world differently, but they get their information and entertainment from very different places.

Milwaukee is a microcosm in many ways of national patterns in partisan media consumption.

In fact, the Bush re-election campaign drew on the same kind of market research in 2004 to adapt its advertising strategy to these patterns. After finding that viewers of broadcast programming and local news – the main venues for political ads -- were disproportionately Democratic, Bush strategists concluded they had to go to greater lengths to reach their voters. They shifted a portion of their ad budget toward programs (cop shows, college sports) and cable channels (ESPN, The History Channel, the Golf Channel) that were more popular with Republicans and swing voters.

<end snip>

[FiveGoodMen]

1. They use the media in EXACTLY the same way

They both frame every discussion in republican terms so that the pukes get their way.

No difference at all.

[ThatPoetGuy]

2. That's the end result, isn't it?

Republican talking heads get the memo: today we shall claim that 40% of Obama voters are illegal aliens.

Mainstream media asks: why are so many Obama voters illegal aliens?

Rachel and the rest put out facts and graphs to show that Obama voters aren't illegal aliens.

Then another Republican memo goes out.

I appreciate Rachel, Ed, and Cenk, but I don't think spending all their time and energy debunking the lies du jour is accomplishing much.

[msongs]

3. Dems/Obama do not seem to have a coherent strategy/game plan, and certainly use language poorly....

Repbublicans are not out to "cut" Social Security and Medicare, they are out to "destroy" them, "rip them to pieces". Geeze, Dems use such passive language most of the time.